A few months I signed up to newsletters from a number of different fashion retailers in order to evaluate their welcome emails.
This means I now have an inbox full of marketing messages, which feature a surprisingly high proportion of deals and special offers.
What’s even more surprising is the lack of mobile optimisation among these brands.
The full list includes some of the world’s top online retailers, such as Macy’s, H&M, ASOS, Boohoo, Rue La La, House of Fraser, Schuh, Nordstrom, Mr Porter, American Apparel, Reiss and Office.
Yet of all of these, only four brands had any success in rendering emails properly on my Android phone.
Yesterday I wrote a blog looking at the different ways in which fashion retailers handled the process of capturing customer data when they signup to email alerts.
It turns out that the procedure varies quite drastically between sites, with some businesses requiring just your email while others need to know a great deal of personal information.
A day later and the welcome emails have arrived, however not all of the brands could be bothered to roll out the red carpet.
Though I signed up to 16 email newsletters only 11 welcome emails arrived, with ASOS, Schuh, Miss Selfridge, Boohoo and Office failing to get in touch.
With the explosion of mobile devices in recent years, your email campaign could be opened at any time and in a much wider variety of locations and situations than a few years ago, when practically all emails were checked on a desktop computer.
So what are some of the most popular locations that your emails could be opened? And are your subscribers likely to convert from your email when they are in that location?
More than half of companies (55%) now have mobile optimised websites, according to our new Reducing Customer Struggle Report.
The data also shows that 44% of companies have iPhone apps while a third (33%) have Android apps and a quarter have one for iPad (26%).
The survey of 500 business professionals, published in partnership with IBM Tealeaf, found that just 22% of companies still don’t have any kind of mobile presence.
When asked how they optimise the mobile experience, just under half (46%) of companies surveyed indicated they use responsive design (client-side), while only a fifth (22%) use adaptive design (server-side).
Like most people I’m not a huge fan of estate agents, but like most people I’m also nosey and want to peek inside homes down my street.
This means that even though I am not in the market for a new home I find myself browsing estate agent websites more frequently than I perhaps should.
In general my snooping takes place on my mobile phone after I’ve spotted a ‘for sale’ sign while strolling to the tube, and as I don’t want to believe that I’m the only person in the world guilty of this behaviour I feel that mobile is an area that estate agents should be looking to exploit.
If someone sees a house up for sale or rent and wants to know more then it’s a good idea to allow them to access the details there and then, otherwise they may forget to look up the information when they finally get home or to work.
Mobile is no longer a trend or even just an opportunity. It is quickly becoming the new standard for consuming content.
Over the years there has been a continued, symbiotic evolution of mobile technology and consumer expectations, especially in the retail industry where companies have firmly embraced the 'commerce everywhere' dimension brought by mobile devices.
As digital mobile capabilities multiply, it’s interesting to consider just what consumers really want from their mobile experience.
Navigation is central to the mobile user experience as visitors want to be able to find what they’re looking for or browse your wares with little fuss.
If they have to struggle with confusing menu options and numerous barriers then they’ll become frustrated and jump ship to one of your competitors.
A new report investigating consumer opinions of mobile commerce has found that there is still a perception that the mobile web offers a poor user experience.
More than a third (37%) of respondents in the EPiServer survey agreed that many mobile websites are difficult to navigate, an increase from 32% in 2011.
With this in mind, here are 11 tips for improving mobile web navigation...
Designing attractive, usable mobile product pages is a fine art that many sites still struggle with.
I feel that responsive design has been a brilliant agent for change in mobile design because it has forced people to strive for simplicity, as pages need to be usable across multiple devices.
And with this in mind, I thought I’d highlight five of my favourite mobile product pages, with examples coming from apps as well as mobile sites.
In all honesty the criteria for making the top five list are quite woolly, but essentially they’re the product pages that I think offer the best aesthetics and usability.
Personally I like mobile sites to have giant images so I don’t have to squint, as well as massive buttons to make navigation easy.
Almost two-thirds (61%) of marketers rate their email campaign performance as ‘poor’ or ‘average’, while just 4% would rate themselves as ‘excellent’.
The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013 which looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
Over 1,300 agency and client-side respondents took part in the 2013 census. Some of the key findings are highlighted in this infographic.
Smaller screens, limited functionality, lagging conversion rates... these are all reasons digital marketers and web teams attribute mobile with the position of the poor cousin of desktop. But it’s a big mistake to do so.
Whether you are just starting out on your mobile strategy or you have had one in place for a while, one thing that we know is that mobile is growing fast. And this means you will need an approach to optimisation.