What do Facebook, Buzzfeed, and Pinterest have in common besides keeping us from getting actual work done?
Each of them is powered by pictures. That’s right: jpegs, pngs, graphics, photographs. Facebook’s April acquisition of Instagram and more recent launch of its camera app announced to the world what it’s known for a while.
That the best way to keep users engaged is to give them lots and lots of images to view, post, and share. This will be among Facebook’s greatest successes.
Pinterest is essentially a site where users endorse and recommend images or products they have found, and also where they go to look for inspiration.
For this reason, it’s well suited to fashion, beauty, interior design and weddings, and some 90% of its 12m strong user base is female.
It also means that there is plenty of referral traffic to be had, and brands and businesses are now waking up to the potential of Pinterest for extending their online communities and driving conversions.
We’ve previously highlighted 11 ways that brands can make use of Pinterest and looked at how the top US and UK retailers use Pinterest.
Despite rising to become the number three social networking site in the US, Pinterest has failed to capture the imagination of the UK public in the same way.
While around 12m people are busy pinning images in America, on this side of the Atlantic it only has around 200,000 users, although that number is on the increase.
So why should brands bother to take notice? Well, there is evidence to suggest that Pinterest users are more likely to be in ‘shopping mode’, and are worth more than visitors from Facebook or Twitter.
And while these are anecdotal cases rather than a proven trend, it generally pays off if brands are ahead of the trend testing out new ideas rather than coming to the party late.
So with this in mind, I looked at which of the top 10 UK online retailers (based on the ExperianHitwise top 50 list) are using Pinterest as a marketing tool...
Pinterest’s rapid rise in popularity means it is now the third most popular social network in the US after Facebook and Twitter.
As such, marketers can’t afford to ignore it; particularly as evidence suggests that its users convert at a higher rate than those from the bigger social networks.
To see whether brands are taking Pinterest seriously as a marketing tool, I looked at which of the top ten retailers have Pinterest accounts and how they are using them.
One of the main problems when searching for brands on Pinterest is the number of fake accounts that exist. For example, there are around 12 different accounts that purport to be for Amazon.
Pinterest is the current darling of social media, and for good reason. According to Experian Hitwise, it is the third most popular social network in the US in terms of total visits (21.5m visits in one week in January 2012, 30 fold increase vs. July 2011).
Pinterest is primarily considered part of an overall social media strategy, but whilst doing some SEO planning for a Client the other day I realised how well it could also fit within the SEO framework.
This blog gives my approach to using Pinterest to identify potential domains for link building and find relevant bloggers/influencers to build relationships with.
It’s deliberately simple because simple ideas are quicker to implement.
Pinterest has come from nowhere to become one of the biggest social networks in the US, though its popularity in the UK has so far failed to live up to the hype.
Even so, brands can't afford to ignore it, as anecdotal evidence suggests that Pinterest drives more sales than Facebook.
We've previously looked at some ways to use Pinterest as a brand, and the A-Z of Pinteresting brands, and here are six more brands that are experimenting in interesting ways with the social network.
They aren't necessarily those with the most followers, but are good examples of brands using Pinterest to try and engage with their consumers.
And I also included two that need to put in a bit more effort...
Yesterday at Blogworld, Callan Green from Sony Electronics presented Sony's new Pinterest strategy and highlighted how businesses can get started in this growing space.
When you are preparing for the launch of this kind of strategy, it's helpful for your team to begin by using the platform personally. Next, it's important to research existing brand pins in the community. When Sony searched Pinterest, they found a lot of gadgets as they expected but they also found a lot of old school products and pictures of fan made products such as Sony walkman shaped cakes.
By knowing what fans wanted, this allowed the Sony team to plan its potential boards and analyze the assets they already had in its Flickr community, in house and in its archives.
It's been a rough week for the world's most prominent social networking company, Facebook, and the week isn't over yet, but that doesn't mean that social media is going away any time soon.
That explains why software giant Oracle has purchased cloud-based social marketing platform provider Vitrue.
A million dollars isn't cool. You know what's cool? A billion dollars.
The words made famous by the movie that dramatized Facebook's beginnings may soon be passé in Silicon Valley, as investors clamouring to get in on funding rounds for the hottest tech startups seem increasingly willing to put their cash in at billion-dollar valuations.
Crazy? Perhaps, but Facebook's $1bn Instagram acquisition shows that big valuations don't exclude companies from the startup lottery, at least for the time being.
The latest entrant to the billion dollar club will be Pinterest, thanks to a $100m funding round led by Rakuten. The funding round puts a $1.5bn valuation on Pinterest.
Pinterest drives more sales and more new customers than Facebook, according to a study of social media traffic by Boticca.com.
The jewelry and accessories retailer compared engagement statistics from Facebook and Pinterest visitors to see how their behaviour differed.
It found that after integrating ‘pinning’ buttons across its website Pinterest has become its number one social referrer, assisting roughly 10% of sales, compared to 7% from Facebook.