This week Foursquare announced that it had topped 20m users, with 5m of those registering in the last 16 months.
This year's '4sqDay', held on April 16th (4 x 4, see?) also saw confirmation that people had checked in a fantastic 2bn times - roughly 100 times per user.
Though growth has slowed of late, the location-based network pushes forward while the idea of 'checking-in' continues to roll towards becoming mainstream.
We spoke to business bevelopment director for Europe Omid Ashtari, Foursquare's first European employee - who joined the company eight months ago from Google - about his plans for the UK, best practice and areas of growth.
The daily deals industry has emerged from nowhere to become worth £6bn in Britain after just a few years.
Groupon and LivingSocial are arguably the market leaders in the UK, as consumers clamour for discounts and offers on anything from a haircut to a three-course meal.
But, as was inevitable for a sector that experienced such rapid growth, it's seen its fair share of negative headlines.
Groupon's woes with the OFT, plus an 'accounting error' accounting for a 17% drop in share price this week are just two examples.
At Mobile World Congress this year, digital entertainment specialist Rovi announced a partnership with Dixons Retail that would see the British company use its technology to power an "over the top movie service" called KNOWHOW Movies.
This is the first time a UK brand has used Rovi Entertainment Store, a white-label product, to give consumers access to films and TV shows via a digital store.
But Rovi has fingers in many pies, from entertainment discovery, to distribution and advertising.
We sat down with David Jordan, Rovi's VP of Marketing to talk about developments in this space, the opportunity for marketers and what it means for consumers.
Social influence company PeerIndex this week closed a $3m Series A round of funding from a group of high profile angel and private equity investors.
Led by Antrak Capital, this includes former Thomson Reuters CEO Tom Glocer, Stephen Klein of Activebuddy fame (which went on to be acquired by Microsoft) and angel investor Sherry Costu.
With this money in the bank, and brands including Atlantic Records, Penguin Books and The O2 all lining up to use its scoring system for marketing purposes, the British contender to Klout is finding a niche for itself.
Whereas Klout is striving to be the 'standard for influence', targeting consumers' egos for the most part, PeerIndex is positioning itself as a leader in 'influence marketing'. We sat down with CEO Azeem Azhar to talk about developments in this space.
F-commerce is proving to be a tough nut to crack for many big high street retailers.
Major brands like Gap, J.C. Penney, Nordstrom and Banana Republic have shut down their Facebook stores in recent months after the predicted boom in socially driven sales failed to materialise.
Yet thousands of small and medium sized businesses are making a good living from f-commerce through integrated sales platforms such as Payvment.
Payvment currently powers 150,000 stores and adds 1,500 more each week, accounting for 80% of Facebook shopping
So what is the future for f-commerce and where do the opportunities lie?
We spoke to Payvment CEO Christian Taylor to find out why he thinks the big brands failed and how SMEs are getting it right.
If you were to think of the five companies that are making the most of m-commerce, eBay would certainly be near the top of that list.
The auction site was on track to generate $5bn of revenue through its mobile platform in 2011, and is constantly seeking to innovate through its range of apps. Today it announced that its barcode scanning app, RedLaser, has been downloaded more than 2m times in the UK.
But what does the future hold, and how does eBay plan to grow its m-commerce revenues in 2012?
To find out we talked to eBay's senior director of mobile commerce in Europe, Olivier Ropars.
Much has been written about connected TV and its predicted growth for 2012, yet so far it has failed to truly gain popularity among consumers.
Questions remain about the services viewers want to receive through their TV set, and who really stands to benefit – hardware companies, e-tailers or advertisers?
While many publishers in the West struggle to build profitable paywalls, I recently reported that a paywall in the East may provide a blueprint for success.
That paywall was erected in Slovakia by a company called Piano Media. It brought together nine of Slovakia's largest news publishers, and the early results are impressive given the size and characteristics of the Slovakian market.
Lawrence Merritt is MD of Online digital photo service Photobox.
I've been asking Lawrence about the print on demand marketplace, iPhone apps, and his customer retention strategies...
Get Lenses sells contact lenses online, undercutting offline opticians by 20% or more, and the company now has annual sales of more than £6m.
I've been talking to CEO Michael Kraftman about the challenges of growing the online contact lenses market, and how the site achieves retention rates of more than 75%...