Can the world's number one search company design and sell a mobile phone to consumers direct via the internet? With the launch of the Nexus One smartphone on January 5, 2010, Google set out to answer that question.
74 days later, we have a reasonable estimate of how many Nexus Ones Google has moved: 135,000. The hard part: answering that first question.
The iPhone may have revolutionized the smartphone market, but as other competitors launch their own web friendly phones, Apple's Jesus phone is starting to have to fight for market dominance. And while other phones may not have seeped into consumer consciousness in the same way yet, that doesn't mean they wont.
According to Crowd Sicence's brand loyalty survey, 1/3 of Blackberry users are willing to switch to Google's Android operating system when they purchase a smarphone. But there's still the matter of whether Google's online stategy can compete with AT&T and other carriers' sales strengths.
Consumers will spend $6.2 billion this year on mobile
apps, downloading 4.5 billion times from app stores. Yet eight out of 10 app downloads won't be sold at all, but rather be free to end users. Advertising and marketing will close the revenue gap.
These findings come from Gartner, which forecasts worldwide mobile
app downloads will exceed 21.6 billion by 2013. Free
downloads will account for 82 per cent of all downloads this year, 87 per cent three years hence.
Rob Jonas, who was Google’s director of strategic partnerships for Europe, recently left the company to join mobile advertising network InMobi and establish a London office.
I've been talking to Rob about his reasons for joining InMobi, and the mobile advertising market in Europe..,.
Augmented Reality is used to intensify the truth, boost accuracy, supplement the concrete, and add-to the existent. It makes mobile local search better than ever before.
The Nexus One has generated a lot of buzz over the past week for a
number of good reasons. Google's foray into the competitive smartphone
market is arguably one of the company's boldest yet.
Google may deliver success with the Nexus One but its
direct-to-consumer sales model, which some claim could disrupt mobile
carriers, is also drawing attention to Google's customer service
More evidence for the growth of mobile commerce is provided by stats released yesterday which show that 37% of US smartphone users have made a (non-mobile) purchase on their handsets in the last six months.
The Compete stats come from its Smartphone Intelligence Survey. Here are some of the highlights...
It's already been established that iPhone users are happy spending money on their phones. Just this week AppsFire, found that the average iPhone user has spent $80 on apps for their phone.
But the key to the mobile ad market rests in bringing relevant ads to people where they are, on the go. For marketers to succeed with location-based advertising, consumers have to cooperate. Luckily, mobile phone users are proving open to advertising on their phones — especially when they're relevant.
And a new survey from Compete has found that smartphone users are ready and willing to get more targeted ads on their phones.
Augmented reality (AR) could be the killer app mobile marketers have been looking for.
What is AR? Simple: the superimposing of computer-generated images or text on an image of the real world, as taken by the camera of a mobile phone.
From an American and continental perspective it's easy to think that "we are the world" when it comes to mobile phone usage and marketing. Jeremy Wright, Nokia's global director of brand solutions, looked to reset that misconception during a presentation at Digiday's mobile event on Thursday. Seems there's more to mobile than Facebook, iFarts and text messages for emerging markets.
With more than four billion mobile phones on the market, Nokia has also positioned itself as a content provider and mobile network infrastructure owner. Wright sees different attitudes developing among the global perception of devices and advertising.