Posts tagged with 'SMS marketing'
Almost half of UK consumers (48%) would be quite likely or highly likely to respond to text offers if they were sent to them from a company they had purchased from.
A further 49% claim that they would be quite or highly likely to opt in to join a text offer list.
The findings come from a survey of 1,368 consumers by Text Marketer, which also found that 68% of people would be open to receiving special offers via text message.
In reality these numbers seem quite high as text spam can be a major irritation, and it’s important to bear in mind that statistics that predict future behaviour should be treated with caution.