Here are some of the most interesting digital marketing statistics we've seen this week.
Stats include social, bot traffic, mobile marketing, online privacy, web forms and digital adspend among online publishers.
For more digital marketing stats, check out our Internet Statistics Compendium.
Only a third of businesses (32%) manage their display advertising exclusively in-house, compared to 44% for paid search and 52% for social.
The data comes from a new Econsultancy and Adobe report that focuses on the use of paid-for digital channels, namely paid search, display advertising and social.
For many companies, the buying of these media is been owned and managed by different parts of the business with responsibility for different channels also split across in-house and agency teams.
The report found that display is the most likely to be managed exclusively by an agency with social the least likely to be outsourced.
Department store Macy’s is the latest brand to fall under the spotlight in our series of posts looking at how major brands use social media.
Since first embracing social back in 2010 Macy’s has made the channel central to its marketing efforts and has come up with some incredibly innovative campaigns in the past few years.
So, here’s a look at how Macy’s uses Facebook, Twitter, Pinterest and Google+. This article follows on from similar posts looking at Kroger, McDonald’s, Coca-Cola and Walmart.
And to find out more about the creative process behind social marketing, come to Econsultancy's Punch event where 'Marketing meets Creative in the age of data and insight'.
Curated by Creative Review, this event showcases the best of insight-driven creative. This event forms part of our week-long Festival of Marketing extravaganza.
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.
When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).
In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.
The findings come from the new Econsultancy and Responsys Cross-Channel Marketing Report 2013, which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.
I recently completed an internship with Econsultancy, and on my final day I rounded up a group to play Cards Against Humanity.
How did I find this game? Digital word of mouth, that's how.
Below I list three ways to capitalise on digital word of mouth...
Some of you might have been lucky enough to have escaped work in August. And, while I’m sure you enjoyed lounging at Club Med, there is some interesting Econsultancy content you have missed!
Here is our top 10 posts of the month, from great comment threads to ‘sleepers’ that are too good to be missed.
Word up to all the Tom Waits fans that recognise this post's headline.
I've tried to round-up some vines that haven't been featured here before, and I'll try to inspire some of you to look again at the tool. Although lots of brands started using Vine back in winter when it launched, many have forgotten about it.
It's so easy to use, and immediately marks out any Twitter account as willing to share some fun with fans. As Airbnb, and many others, show, it's also a good medium to use for competitions, as vines are easily sharable and defined by brevity and, hopefully, wit.
Despite Snapchat’s reputation as a seedy sexting platform, it recently secured $60 million in funding which values the company at around $800 million.
Though the smartphone app hasn’t published its user numbers, more than 200 million pictures and videos are shared over the platform on a daily basis.
For the uninitiated, Snapchat allows users to send images and videos to their friends, but once viewed the messages are then deleted forever after 10 seconds or fewer.
It’s the ultimate in short-term, throwaway messaging, so it’s no real surprise that it’s been used for illicit purposes, but it is a bit weird that brands have been looking to get involved.
“It’ll be easier if I just Dropbox you” is now a relatively familiar phrase to anyone in an office.
It used to be called ‘shadow IT’ but the prevalence of a BYOD culture in work environments means that with every employee working on their own device of preference; sharing documents and working socially, has become the norm.
Pitches are created in Google Docs, updated by all parties concurrently and the age of positive collaboration is upon us, right?
In the latest instalment of our series of posts looking at how major brands use social media I’ve decided to turn the spotlight on Kroger.
The Kroger Company is the second largest retailer in the US behind Walmart, though it owns a number of subsidiary chains as well as its Kroger-branded stores.
But as we shall see, its huge profit margins don’t necessarily translate into success in social.
To compare Kroger’s social strategy to other major international brands, check out our posts looking at Walmart, Tesco, Starbucks, Tiffany & Co. and Nike...