By now everyone online is accustomed to receiving and filtering spam in their inboxes, but recent spamming attacks on social sites like Facebook have caught many by surprise. Facebook is hoping to change all that, with a court win this week against uber spammer Sanford Wallace.
Facebook hopes that a $711 million fine and the threat of jail time will not only sideline Wallace, but function as a deterrent to future social spammers. But let's be honest. That's not going to happen.
Today’s musings are on
deliverability, more precisely how important Internet Service Providers
(ISPs) are to getting your precious email marketing campaigns into
They’ve been changing how they monitor what is
spam and what isn’t, which means us marketers need to make sure we’re
on top of this and reacting accordingly.
It seems like every few months, somebody has to write a blog post
calling SEO a 'scam' of some sort. It's a meme that always works and
this time around, it's coming from a guy named Derek Powazek, who calls
SEOs "spammers, evildoers, and opportunists".
It's a great linkbait, which, ironically, is sure to help Powazek's SERPs.
If people want to unsubscribe from emails, it should be made as easy as possible, as the alternative for many customers is using the report spam option, something which can have an adverse effect on sender reputations with ISPs.
I signed up for emails from some of the top UK retailers, and have been seeing how easy (or otherwise) they are making it for customers to opt out of marketing emails...
In the near future, your Google search results might contain something you hadn't noticed before: documents published through Google Apps.
According to The Register, Google sent an email to Google Apps users last Friday indicating that some documents published through Google Apps will soon be indexable by Google's crawler.
Despite all of the tools that are brought to bear in the War on Spam, spammers continue to ply their trade successfully. The most prolific reach millions upon millions of people and are adept at adjusting to new weapons that aim to shut them down.
The truth is that defeating spam doesn't require more technology but changes in human nature. Here are 10 common sense ways to avoid spam that are forgotten or overlooked far more often than we'd like to believe.
How popular is Twitter? It's so popular that some would suggest it's worth billions of dollars. But as many of us who lived through the first .com bust know all too well, it's disappointingly easy to take something that looks like it has a future filled with success and turn it into fail.
In the case of Twitter, I think there are 5 things that the company's management needs to do to avoid that fate.
Dean Collins sells a desktop software application called My Twitter
Butler. By all appearances, it's pretty spammy. It enables Twitter
users to auto-follow other users based on keywords they use and permits
the mass-sending of DMs to followers.
Twitter doesn't like My Twitter Butler and Twitter's high-powered
Silicon Valley law firm, Fenwick & West, sent Collins a letter
demanding that he "deactivate" his website, transfer the
MyTwitterButler.com domain name to Twitter, stop using the My Twitter
Butler name and begin complying with Twitter's Terms of Service. Or else.
Last Friday, TechCrunch reported that online document sharing service Scribd saw its traffic fall nearly 50% since June of this year. That's pretty much the SEO equivalent of a stock market crash.
According to Trip Adler, Scribd's CEO, the company knowingly made some changes that it expected to decrease traffic. One of them: "reducing the aggressiveness of our SEO".
CAPTCHAs -- those computer-generated images commonly used with website forms that challenge users to prove they're human -- are a popular tool in the arsenal against web spam.
But when looked at from a cost-benefit analysis standpoint, do they help or hurt conversions?