Thanks to Apple, we know that there's a market for tablet computing devices. But what we still don't know is how the growth of tablet devices will impact the usage of other computing devices.
Some, not surprisingly, believe that the tablet is a killer. A popular meme on this front: the iPad is killing netbooks. But is that really the case?
The market for tablet devices, which basically didn't exist at this time last year, is now a major focus for just about every large computer and mobile manufacturer.
Yet despite this, one company is reaping almost all of the rewards: Apple.
Many print publishers hoped that the iPad would do more for them than it has done thus far, but that doesn't mean that the iPad, and tablet computing in general, doesn't have potential.
The challenge: figuring out a strategy that works. Trying to charge more for your newspaper on the iPad than it costs in print doesn't seem all that sensible, and creating tablet-only dailies doesn't exactly come off as a smart investment given the economics of the publishing business today.
However, Condé Nast might have stumbled upon a concept that might be a viable
part of a larger strategy: take old, existing content, repurpose it and
sell it as a new product.
Most traditional publishing executives have bought into the idea that digital is crucial to the success of their publications in the 21st century. But despite the fact that most of them are increasingly embracing and investing in digital, few are seeing the kind of results that would indicate good times are back again.
A new survey of 476 publishing industry professionals and 1,800 consumers conducted by Harrison Group sponsored by Zinio might just hint at why: publishers are simply blind to what consumers really want.
The Independent last week launched an iPad version of 'i' the compact, reduced price version of the newspaper.
The app currently has an offer for five free issues if users register, but will charge £1.79 for 10 issues or £2.99 for 20. I've been seeing how it works...
In the run-up to the launch of the iPad, there was a lot of talk about
the impact Apple's tablet computing device would have on traditional
publishers. For some, including publishing execs, the iPad was seen as
potential source of revitalization for newspapers and magazines.
While it remains to be seen whether or not the iPad will be as
beneficial to traditional publishers as many hoped, it has become clear
that finding success on the iPad isn't any easier than finding success
in the broader market.
The iPad's been around for a while now, and although reviews have generally been positive, their are a few Flash and USB-shaped tweaks that many consumers are clamouring for.
Luckily, every electronics
company worth their salt has decided to ignore Steve Jobs’ recent
disparaging comments and are currently rushing out hundreds of slate
computing options in the hope of slicing off a piece of the
sure-to-be-massive tablet computing pie.
With so many quirkily named
Korean imports doing the rounds, we decided it was time to have a look
through the top options and see how they shape up, and if they could be
responsible for the iPad’s recent poor market performance.
Just in time
for Christmas, here are my top ten alternative tablet options:
When Apple released the iPad earlier this year, there was a lot of discussion and debate about the fate of tablet devices. Was there a need for them? Did consumers really want them? Where in the computing food chain might they fit in?
Months later, Apple has sold millions iPads, confirming at a minimum that there is a market for tablet devices. But it's still not clear what impact they'll have on computing over the long-term.
Earlier this week, Apple made an announcement that produced many headlines: in the 80 days following the debut of the iPad, the company has sold 3m tablets. For those of us who wondered if the iPad would sell, the answer is clearly a resounding "Yes!"
Not surprisingly, Apple's early success with the iPad has given a new form of ammunition to those who believe that the PC's best days are behind it. Even Steve Jobs stated earlier this month, "PCs are going to be like trucks. They’re still going to be around,
they’re still going to have a lot of value, but they’re going to be
used by one out of X people."
In April, Apple CEO Steve Jobs explained in detail why consumers aren't
going to see Flash support on the iPhone and iPad. Long story short:
Adobe Flash "is no longer necessary." Although Apple's lack of support for Flash is often cited as an
iPhone/iPad drawback, Flash certainly isn't going to win a whole lot of
popularity contests either. But the question remains: is there a place
for Flash in the mobile market?
We may soon have an answer.