Transport for London has the gargantuan task of carrying more than 1bn passengers each year, which means that the marketing team has an equally difficult job of keeping them all informed about upgrades and delays.
To find out more about TfL's marketing strategy and exactly what it does with all that Oyster Card data, I spoke to head of marketing services Julie Dixon.
Dixon is one of the speakers at our Crunch event on October 10 at Truman Brewery, London. Crunch is the event for the analysts and strategists who turns raw numbers into insight, then revenue. This event is one of five that make up our Festival of Marketing.
75% of Londoners use tfl.gov.uk. The site gets around 8m unique users a month and each year receives 250m visits and growing (see the chart below).
So, a recently released beta version of their newly designed site is sure to generate a fair amount of user data.
I took a look around the site, to see what kind of user experience TfL (with BAE Detica and we are experience) have delivered.
QR codes are still yet to prove their value. There have been several high profile trials of late; but have they been successful and what do you benchmark success against?
Mobile web consultant Terence Eden has pulled together some stats from a TfL poster campaign that links users to a real-time bus schedule.
These figures show that since going live in November, the QR codes have been scanned 4,500 times at a rate of roughly 70 times per day.