Posts tagged with 'user centred design'
Qualitative research ensures customer validation, clarity and a process when producing the products of tomorrow. It is possible to use qualitative techniques via a user centred design process to truly innovate whilst remaining agile.
The time and cost of qualitative research is often very small in the 'grand scheme' of product development.
Yet it is able to answer the 'how' and 'why' of which products should be created as opposed to just 'how much' attained from quantitative data, therefore yielding highly creative outcomes.
People have been finding workarounds for poorly designed systems for many years. Although both the technology and the workarounds have become more sophisticated, the problem, and its solution, remains the same.
Many years ago, before web-based interfaces, we were asked to investigate why an online ordering system wasn’t delivering the promised productivity benefits. Our research, which involved videoing staff dealing with telephone orders and then interviewing them about the process, soon revealed the problem.