Web 2.0 | Internet Marketing Blog

Twitter: Facebook isn't worth $15bn (NO DEAL!)

Last month Facebook apparently offered Twitter $500m worth of its stock to buy it. Mark Zuckenberg is a known fan of Twitter, having described its ‘model’ as ‘elegant’ at this year’s Web 2.0 Summit.

by Chris Lake 24 November 2008 12:11pm 2 comments

How to get a career in the internet industry (a DIY guide)

Following on from an earlier article on how universities are failing to educate students on the career opportunities available in the internet industry, here’s a how-to guide on how to break in through the back door.

Firstly, don’t wait for your university to catch up. Asking some questions to your lecturers might help the students of the future, but I doubt it will help you in the near term. You’re going to have to figure this out for yourself.

Thankfully there is a wealth of information available to help you do this, as well as some fantastic support networks. Employers will admire your gumption.

by Chris Lake 20 November 2008 15:33pm 2 comments

Using Twitter for customer service

Microblogging service Twitter is not only useful for online marketers, or to link to interesting blog posts; it can also be an effective customer service tool.

Rebecca on SEOmoz has provided an interesting case study describing how Comcast used Twitter to solve an issue for her; something other companies can potentially learn from.

by Graham Charlton 12 November 2008 09:30am 6 comments

Bit.ly: the rockstar URL shortening tool

One of my new favourite web tools is called bit.ly, a kickass URL shortener with a difference.

Essentially, bit.ly is, backed by the interesting folks at Betaworks, is a next-gen version of TinyURL, replete with some advanced features that you might find useful.

And where TinyURL has stood still, bit.ly has innovated...

by Chris Lake 07 November 2008 16:50pm 3 comments

How charities can learn from Obama's online campaign

Whatever your political views, it's hard not to be impressed by the way in which Barack Obama used the internet to get his message across.

From YouTube channels to Twitter and Facebook accounts, Obama's team showed a real understanding of online media to campaign and raise funds for the candidate.

There is plenty that charities could glean from the Obama campaign's online marketing, and much of it didn't cost the earth...

by Graham Charlton 07 November 2008 11:30am 4 comments

Site review: GetSatisfaction

GetSatisfaction is a website that provides a possible alternative for both companies and customers to resolve online customer service queries.

GetSatisfaction

Get Satisfaction allows users to post feedback about their experiences with a company or to simply ask a question about products or services, and allows companies to respond directly and publicly.

by Graham Charlton 06 November 2008 08:45am 1 comment

Site review: Fresh Apps

Fresh Apps, currently in beta, aims to make it easier to search and find useful iPhone apps than is currently possible on iTunes.

It can be tricky to search through the sheer number of apps in the iTunes Store, so has Fresh Apps made it a smoother process?

by Graham Charlton 05 November 2008 09:15am 0 comments

Social network advertising options

While it's widely accepted that advertising on social networks can be a mixed bag in terms of results; for certain types of campaigns, it may be worth giving a shot.

If you're interested in dipping your toes in social network advertising, here's a list of the ways you can reach users on social networks.

by Patrick Oak 05 November 2008 08:40am 2 comments

A look at Enterprise 2.0

As consumer-focused Web 2.0 startups start to feel the pain, one might argue that there will be an increased focus on bringing Web 2.0 to the enterprise.

My favorite research firm, Forrester Research, has projected that enterprise spending on Web 2.0 applications for businesses, also called Enterprise 2.0, will reach $4.6 billion by 2013.

by Drama 2.0 03 November 2008 09:00am 7 comments

Is your e-commerce channel performing as well as it could?

Despite the growth in the e-commerce channel, many retailers are still unable to make truly informed decisions regarding the strategic development of e-commerce in their business, as they are unable to effectively benchmark the performance of the channel.

This is the case for both retailers who think they're performing well and those who don't.

by Martin Newman 03 November 2008 08:30am 2 comments