A paid search algorithm update by Google has led to an improvement in the performance of PPC adverts that include an ad extension.
But overall the new AdWords Ad Rank update actually caused a slight decline in ad performance.
The update, which was announced back in October, altered the way that Google determines the order of paid search ads by adding in a third variable alongside the maximum bid and quality score.
This new variable is the expected impact of ad extensions and formats, and it has apparently had a notable impact on PPC results. So in effect, the use of ad extensions and formats can now influence ad position in the SERP.
The elements that are considered when determining the potential impact of extensions and ad formats include relevance, click-through rates, and the prominence of extensions and results on the SERP.
The results of the study are summarised below, but firstly here's a run through of the ad extensions that Google takes into account.
Creating a successful app is an incredibly difficult task, whichever platform you are using.
For every super-viral Candy Crush there’s a thousand zero download zombie apps littering the floor of the app store.
So what makes a great app? I recently took to Twitter (via an app naturally) to find out what busy digital people loved about apps...
What was the year? 2009? 2010? QR codes were 'the next big thing'. They had such great promise. Turn any print advertisement, packaging or promotional experience into a digital touchpoint.
Richer engagement. Richer analytics. But they never delivered. (Some people perpetually say 'next year' is the year for mass adoption).
But there is one technology that comes pre-installed on 100% of handsets and which can exceed both the engagement and analytics that QR codes promised.
It isn't always easy to find what you want in the app store, or to browse for apps that might not be in the charts.
With this problem in mind, Magvault brings together digital publications, to be perused on a digital newsstand.
I chatted to Neil Morgan, Founder of MagVault, to find out more about the service.
Since 2009, the British Museum has educated youngsters in Bloomsbury via its Samsung Digital Discovery Centre (SDDC). It’s free, and is the most extensive on-site digital learning programme of any UK museum.
I went along to the British Museum last week to see the launch of a new image recognition and augmented reality (AR) app, A Gift for Athena, helping kids to engage with the museum’s Parthenon gallery.
The app, built by Gamar, is simple in premise and use, but also a lot of fun, showing that augmented reality can succeed when applied in the right manner.
In this post I’ll discuss why the app works, and what’s needed to succeed with AR.
Back in October we spoke with Nokia at the Festival of Marketing. The topic up for discussion was referral sales marketing and how it gives brands a new way of taking part in eccommerce without selling direct to consumers.
In this article I put forward the case for referral sales and why it could take over from brand ecommerce.
You might think that headline is hyperbole. It isn’t.
The new FIFA app, created by Monitise Create, is reviewed very favourably in the app store, with users unanimous in giving the app five stars.
I must say, I quite agree. The UX is basically flawless, and information is presented elegantly and simply. The imagery, the formatting, the type, the transitions, the icons; it’s all pretty.
It compares very favourably with (is better than) other ‘match centre’ apps such as Sky Sports, but offers lots of other content, too, notably news, World Cup content, FIFA rankings and interactive games.
With the app tipped to become the most popular sports app download, I thought I’d put it through its paces. Take a look at my review of one of the most beautifully designed apps I’ve used in ages.
Shazam announced today that it now has more than 400m users globally, driving 15m Shazams (or tags) every day.
This follows Shazam's recent claims that it generates $300m in digital music sales every year, which is 10% of the digital music market.
It has been terribly busy today. The now leading media engagement company has also announced its ‘top Shazamed songs of 2013’ list, as well as its ‘top Shazamed artists of 2013’, ‘top Shazamed songs driven by television’ and ‘2014’s new artists to watch’ lists.
Back in 2010 when social media marketing was still in its infancy our former research director Jake Hird rounded up more than 20 mind-blowing stats that gave an overview of how the industry was progressing.
Since then Jake has emigrated to an old British penal colony and these stats have become somewhat less mind-blowing as people now accept that social media is a massive industry.
Even so it’s still interesting to take a stroll down memory lane and revisit these statistics to see the extent to which social media usage has changed in the past three years.
So, here they are:
As we enter the final month of a promising year of economic recovery, I'm continuing to round up the best of the Econsultancy blog.
Here you'll find around 30 posts that are definitely worth your time; either great practical advice, the best of our opinion pieces, interesting case studies, or what you definitely need to know about changes at the main tech players.
Feel free to comment on any of the posts, as our authors are always keen to extend the debate.