|Job Title||Founder and CIO|
|Registered Since||19 Feb 2013|
|Areas of Expertise||B2B Marketing, Mobile, Web Analytics, Web Design, Conversion Rate Optimization|
Phillip Klien is CEO and Co-Founder of SiteApps, a website personalization platform for small to medium-sized businesses. Phillip brings to SiteApps over a decade of experience devising marketing solutions for small businesses and creating ad servers and web analytics engines as Chief Innovation Officer and Co-Founder of Predicta, SiteApps’ parent company and Brazil’s premier digital marketing firm. His expertise in creating website technologies has grown SiteApps into a powerful, globally adopted tool and paved the way for its expansion to the U.S. in 2012. With SiteApps, Phillip fulfills his vision of democratizing cutting-edge technology by making advanced digital marketing solutions for small to medium-sized businesses accessible and easy to use.
Education and Qualifications
Phillip holds a bachelor of science in management - marketing & finance from Tulane University, has taught an online web analytics course for the University of British Columbia and is endorsed by the Web Analytics Association.
Blog posts by Phillip Klien
- The slow death of the homepage , 11 Jun 2013
- Converting the mobile online shopper, 13 May 2013
- Using human motivation to assess website optimization, 14 Mar 2013