Owner at Landor Brio
08 August 2012 15:41pm
I am considering acquiring an online lingerie store and launching it in Europe.
I was wondering if it would be a good idea to target men as the main buyers. They are obviously not the main market, but men DO buy lingerie for their girlfriends/wives/lovers etc and I believe there is no other women's lingerie brand that actively tries to address this issue.
Do you think this could work?
Any input will be highly appreciated. Thanks!
Digital strategist at Memorable Marketing
20 August 2012 21:23pm
I wouldn't target them as the main buyers, but I'd definitely cater for them as a distinct audience with separate messaging. I remember a group of women I know once discussing a lingerie store where they sold bras to men by letting them feel little bean bags to guess their partners chest size (!!!) apparently it worked really well.
SEO Executive at Tangence IT Solutions PVT LTD
04 September 2012 11:07am
I agree with Sophie Smith as i feel women understand their inner wear very well as they know which brand is suitable for them , size of the inner wear what actually they want all these factor matters a lot.
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