Growth in mobile betting and decline in PC sales prompts William Hill to focus on boosting mobile activity and apps
London,30 April 2013 – With PC sales declining and smartphone and tablet sales booming, the betting company, William Hill, has chosen performance marketing and technology company Tradedoubler as its exclusive mobile affiliate partner to drive customers to its mobile site and help them discover its range of apps.
Tablet shipments are due to outstrip laptops in 20131. and with smartphone penetration now reaching 62 per cent2. in the UK, William Hill recognised that enhancing its performance across its mobile channels was the most important path to take.
“The onus is constantly shifting towards mobile,” said Kate Miller, PR Director, William Hill. “The unstoppable rise of the smartphone and the tablet is proof of this. Our customers demand a high quality mobile service from us and making sure that they can discover and download our range of apps is our top priority.
“Tradedoubler has a proven track record in the mobile space, so we’re confident it’ll be able to increase traffic to our mobile site as well as encourage customers to enjoy the convenience of betting, casino and bingo apps on their mobile and tablets,” added Miller.
Neil Ranatunga, head of mobile at Tradedoubler UK & Ireland, said: “Mobile betting is growing at an exponential rate and consumers now favour this option due to its speed and simplicity. William Hill is a major player in the online betting industry, so we’re really excited about helping them drive mobile traffic and showcase their mobile app.
“We’re also pleased to add them to our growing list of clients focusing budget on the affiliate channel to help deliver their app marketing strategy, utilising our unique expertise in this area.
“Companies that don’t have a mobile presence will find themselves falling behind the curve, so it’s vital they have a mobile site that is accessible to users. Getting customers to access the mobile site is the first step to reaping the benefits of this lucrative channel,” continued Ranatunga.
1.Tablet PC shipments are expected to reach more than 240 million units worldwide in 2013, easily exceeding the 207 million notebook PCs that are projected to ship, according to NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report.
For further information, please contact:
Liam Sherry/Joe Hawke
Tel: 0118 909 0909
Published on: 10:57AM on 1st May 2013