Reid, a digital advertising veteran, makes the transition to video to help marketers better persuade their target audience
London, UK – May 14, 2013 – TubeMogul, the top video ad buying platform, today announced the appointment of digital advertising and technology expert Nick Reid as its Managing Director for the United Kingdom.
Reid will lead business development, sales, and strategy for TubeMogul. He draws from over a decade of experience working across the media spectrum. Prior to TubeMogul, Reid was Managing Director of IgnitionOne, joining after the company’s acquisition of display exchange AdJug. Before that, he started and led the UK sales team for MySpace when they entered the market. Prior to his career in the technology space, Reid worked for EMAP Publishing leading the Digital Sales team. He started his career at Mindshare Digital in 2000.
“When you talk to the largest brands and agencies, there is an increasing recognition that real-time buying and optimisation of video ads can better deliver on branding goals, simplifying what was once a dizzying array of vendors, ad networks and publisher relationships. Viewed in that context, joining TubeMogul was an easy move to make and I am incredibly excited about the company’s vision.”
Reid’s vision for the UK is simple: roll out first-class technology that helps brand marketers influence a consumer’s path to purchase by creating awareness, consideration and loyalty. To that end, in the immediate term TubeMogul is working with Nielsen to verify that advertisers reach their target audience. The company also offers marketers real-time insight through free brand surveys to measure consumer perception on every campaign.
TubeMogul is growing rapidly in the UK, with hundreds of the country’s top brands and agencies running campaigns on the company’s platform in the past year. The company also has contracts with the top trading desks in the country.
To agencies like DraftFCB, TubeMogul’s vision is making an impact. On a recent video campaign for the Jamaica Tourism Board, for instance, the agency was able to successfully double the number of British viewers that listed Jamaica as the “Caribbean Island they would most like to visit.”
“Technology is changing what is possible for brands in reaching and persuading an audience, and no one knows that better than Nick, having spent his career at the intersection of technology and marketing,” said Marc Galens, TubeMogul VP of International. “We’re excited to have him.”
TubeMogul is the leader in programmatic brand marketing. The world’s largest brands and agencies centralize their video advertising on TubeMogul’s enterprise platform. Created specifically for brand marketers, TubeMogul's platform enables the execution of scalable digital video campaigns, while providing the measurability and accountability marketers demand. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Tokyo, Singapore, Sydney, Toronto, Chicago, Detroit, Austin and Los Angeles.
Published on: 12:37PM on 21st May 2013