Download the latest Quarterly Digital Intelligence Briefing (Optimising Paid Media) here.
Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.
The first report (Q2 2011) in this series was published in July 2011 and looks at some of the industry trends that are helping to define how companies are shaping and implementing their digital marketing strategies. Respondents were asked about the perceived impact that a number of trends are having on their own (or their clients') businesses, and more specifically about mobile and social media measurement.
The second instalment (Q3 2011), published in September 2011, addresses more directly the impact of marketing technology on business by looking at the level of uptake for a range of digital-related technologies, their impact on the bottom line and their cost in time and other resources. As with our first briefing, we also asked responding companies whether they agreed or disagreed with a number of statements, this time technology-related.
The third briefing (Q4 2011), published in December 2011, looks at the extent to which organisations use social data, what is preventing them from harnessing social data as effectively as they would like, their approach to social CRM and the role of social signals for determining search rankings.
The Q1 2012 briefing, published in February 2012, is dedicated to the identification of trends and challenges which are (or should be) at the top of marketers' digital agenda over the coming year.
The Q2 2012 report, published in June 2012, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns.
The Q3 2012 report, published in September 2012, examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today.
The Q4 2012 report, published in November 2012, is dedicated to Making Sense of Marketing Attribution. The briefing looks in detail at how organisations can overcome obstacles to success, and how they can work towards best practice.
The Q1 2013 briefing, published in January 2013, highlights some key digital trends for 2013, outlining the challenges and opportunities which organisations are (or should be) paying close attention to.
The Q2 2013 briefing, published in May 2013, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.
The Q3 2013 briefing, published in September 2013, explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals.
Download the ten briefings to learn more:
- Q2 2011 Digital Intelligence Briefing - July 2011
- Q3 2011 Digital Intelligence Briefing - September 2011
- Q4 2011 Digital Intelligence Briefing: Social Data - December 2011
- Q1 2012 Digital Intelligence Briefing: Digital Trends for 2012 - February 2012
- Q2 2012 Digital Intelligence Briefing: Personalisation, Trust and Return on Investment - June 2012
- Q3 2012 Digital Intelligence Briefing: Managing and Measuring Social - September 2012
- Q4 2012 Digital Intelligence Briefing: Making Sense of Marketing Attribution - November 2012
- Q1 2013 Digital Intelligence Briefing: Digital Trends for 2013 - January 2013
- Q2 2013 Digital Intelligence Briefing: From Content Management to Customer Experience Management - May 2013
- Q3 2013 Digital Intelligence Briefing: Optimising Paid Media - September 2013
Free samples are available for those who want more detail about what is in the reports.