The Email and eCRM Statistics document is part of Econsultancy's Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.
Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.
Econsultancy's Marketing Automation Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing automation as highlighted by client-side digital marketers during Digital Cream London 2013. The marketing automation roundtable was sponsored by Oracle Eloqua and moderated by Steven Elliott, Managing Director at MarketOne.
The seventh annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
Presentations from Econsultancy's JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 750 digital marketers attended to hear from those leading the way in multichannel marketing.
The Customer Relationship Management in the Social Age Best Practice Guide, written by experienced eCRM and social CRM strategist Andrew Campbell, aims to help CMOs develop a future-proofed eCRM strategy, which will involve combining the best of traditional eCRM practices, tools and techniques with the rapidly emerging capabilities of social CRM.
The Marketing Budgets 2013 report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
Download the final report in this series (Leveraging the Community) here.
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. The four reports in this series aim to help marketers learn the best ways to conduct conversations across multiple platforms, understand the utility of email marketing, gather feedback, offer support, and, finally, convert community members into buyers.
Econsultancy's South-East Asia Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for digital marketers in South-East Asia. Based on roundtables from Digital Cream Singapore, held on 29th November 2012, the briefing has been co-authored by ten independent marketing experts who also acted as moderators for the roundtables at Digital Cream.