All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.
Social Media Marketing and Monetisation
42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.
Online Brand Analysis - Digital Marketing Template Files
The Online Brand Analysis document is an anonymous study of brand analysis, used for genuine clients, combining both onsite and offsite consumer behaviour (with a focus upon keywords and conversations). It is expected that the document will help you assess your brand footprint across the social web and make informed decisions in using social media as part of a branding strategy.
Online PR and Social Media Trends Briefing June 2009
Download this free 12-page briefing to keep up date with the latest trends and developments in online PR and social media. Learn about effective strategies, covering metrics, measurement and essential PR tools and technologies.
What’s the value of “social media” for retailers online?
36-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein looking at the business case for what value 'social media' online can deliver to retailers.
What's the value of email in the age of social media?
25 slide PowerPoint presentation by Econsultancy. CEO Ashley Friedlein giving his views on the role of email in the age of 'social media' and how email is likely to change as we move into an increasingly real-time 'conversation' economy.
Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com
33-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs.
Endeca E-business Forum: Econsultancy Keynote Presentation
Keynote presentation by Econsultancy CEO Ashley Friedlein at Endeca's E-business Forum in April 2009. The presentation is titled "Beautiful Basics - What you need to be doing really well online to succeed" and looks at numerous examples of best ...
Social Media and Online PR – Digital Marketing Template Files
Social media and online PR is constantly expanding and evolving. These customisable Econsultancy templates will help you get to the core of understanding and creating successful online campaigns in these areas.
Social Media and Online PR Strategy Guidelines - Digital Marketing Template Files
How do you begin establishing a social media strategy? This document will help you assess and understand the various ways of engaging with social media in relation to your company's overall objectives.
Corporate Social Media Policy Guidelines - Digital Marketing Template Files
These guidelines have been created to help you establish social media best practice and policies within your organisation. They are included as part of a wider set of similar documents.
