All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.
Social Media Measurement - Digital Marketing Template Files
Measuring social media activity can be difficult. Here, Econsultancy has created a customisable template to help you focus on key metrics.
UK Search Engine Marketing Benchmark Report 2009
Please note: There is a newer version of this report available
This 71-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation, paid search and social media. Based on a survey of 800+ companies.
Social Media Trends Briefing February 2009
A free 9-page briefing with the latest trends and marketplace developments related to social media. Download this free report to get tips for best practice, including rules of engagement, buzz monitoring strategies, and how to identify influencers and measure success.
Online PR Trends Briefing January 2009
Please note: There is a newer version of this report available
Download this free 12-page briefing for tips on how to deliver successful online PR strategies, create conversations with your customers, influence key stakeholders, and understand the value of reputation to your organisation.
Online PR Industry Benchmarking Report
Please note: There is a newer version of this report available
This is the first online PR industry study of its kind in the UK, containing expert input from leading industry commentators. The research benchmarks online PR activity, defines who is driving strategy and implementation, and highlights challenges faced by marketers.
Online Reputation and Buzz Monitoring Buyer's Guide 2008
Please note: There is a newer version of this report available
A 142-page guide for digital marketers, online PR and social media consultants interested in buzz monitoring technologies to measure online reputation. Download to learn about the tools and technology available to engage in more effective online PR.
Social Media Roundtable Briefing - June 2008
Download this free 12-page briefing to learn what's new in social media, including the latest and marketplace developments, tips for best practice, new statistics and valuable resources.
Online PR Roundtable Briefing - May 2008
This is a free 11-page briefing based on Econsultancy's May 2008 roundtable about Online PR.
Online PR Briefing - September 2007
This is a free 11-page briefing based on Econsultancy's summer 2007 roundtable about Online PR.
Social Media Briefing - October 2007
This is a free 11-page briefing based on Econsultancy's 2007 roundtable about Social Media.
