|Date||26th March 2013 (9:00am – 1:00pm)|
|Venue||IAB Office - 8th floor at the Ad Lab, New York, United States|
|Duration||About 4 hours|
About the course
This course is run in partnership with the:
Start thinking outside the traditional RFP box. Join us as we examine issues such as the new ecosystem for advertisers and publishers, criteria for successful decision making, and even when to respond with a strategic "no." Attendees will come away from this course knowing how to utilize added value, as well as how to take advantage of external tools and reference systems. This comprehensive and engaging RFP course is the best place to renew your knowledge and expertise on RFPs.
IAB members are eligible for a $50 discount
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States.
On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising.
Who should attend?
Anyone working within the advertising operations field. This course would also benefit those working closely with online advertisers and wanting to understand the ad ops process.
How will I benefit?
This training focuses on all relevant characteristics of RFP advertising operations. The sessions will be interactive, including discussions and exercises.
CEO & Founder, Pricing Engine
Jeremy Kagan is a Professor at Columbia University, where he teaches Marketing and the Internet at Columbia Business School, and has taught Interactive Business and Entrepreneurship courses in Metropolitan College's Media MBA program.
Previously, as the Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency, Jeremy headed research and innovation out of the New York office, in addition to his client work with Heineken, Dice, EVE Online, and others. He managed custom and primary research efforts for clients, as well as working to incorporate innovative, measurable strategies into client planning to ensure the newest online marketing channels and techniques are incorporated into account planning.
Prior to Publicis Modem, Jeremy was a senior managing consultant with IBM Business Consulting Services (formerly PriceWaterhouse Coopers), working in the strategy & change practice for media and entertainment companies like Disney, Cox Communications and the New York Times Company. Jeremy focused on competitive research and analysis, digital strategy, new market sizing and entry strategy, and component business modeling, and worked to help clients increase their efficiency and effectiveness.
Jeremy currently owns and operates a music and event production company in New York City and Los Angeles, Underbelly, holds a patent in email technology, and has recently contributed to the book The Online Advertising Playbook from the Advertising Research Foundation.