| Date | 9:00am 11th April – 5:00pm 12th April 2013 |
|---|---|
| Venue | Hotel Holiday Inn Glenmarie, Kuala Lumpur, Malaysia |
| Trainer | Eu Gene Ang |
| Duration | 2 days |
About the course
Overview
Learn the Best Practices of SEO Marketing From UK's Top Digital Marketing Research & Training Company!
Equip yourself with the latest 2012 SEO knowledge in this 2-day course, and unleash the power of SEO in the increasingly competitive online space.
This intensive 2-day course enables you to plan and build an organic search engine optimization (SEO) strategy. The right SEO strategy brings the right kind of visitors to your website, boosts online conversions and helps you stand out in the fiercely competitive online space. The course also gives you the latest updates on the increasingly tricky nature of SEO as search engine continuously innovates and online competition heats up.
Programme
This is a complete SEO training programme set at a beginner to intermediate level. The workshop uses a mix of presentation, live case studies, practice techniques, class discussions and real projects to facilitate the learning.
Who should attend?
This is a great introductory course for professionals with little or no SEO knowledge, and is ideal for marketing professionals, management staff and business owners looking for a world-class workshop to learn the basics of SEO, understand how to use SEO as a competitive tool, and manage SEO campaigns internally or with an external vendor.
How will I benefit?
Upon completion of this course, you will be able to:
- Understand the key components of a successful SEO strategy
- Plan a structured SEO campaign
- Improve your use of SEO as a competitive tool, and identify quick-win opportunities
- Understand new SEO innovations and changing search engine trends
FREE 1 year Silver Membership (WORTH USD495 or RM1,500) for every course participant!
Econsultancy's Silver Membership (USD495/year) offers unparalleled access to Econsultancy's rich resources of digital marketing reports, best practise and beginner's guides, stats, events, blogs and forums.
What will I learn?
This 2-day course covers:
Introduction to search engine marketing
Setting the stage
- SEO vs SEM
- Pros and cons of SEO
- Why position on Search Engine Results Pages (SERPs)are important
Planning and strategy
- Benchmarking important SEO elements
- Current web traffic analysis
- Goal setting and timeline
Keyword analysis
- How search engines are structured
- How people are searching
- Types of keywords and KEI (Keyword Effectiveness Index
Competitor analysis
- Understanding competitors in terms of the SEO tactics
- Getting competitive data
On-page optimization
- On-page SEO element
- Latent Semantic Contextual keywords
- Copywriting for SEO
Off-page optimization
- Link-building strategies
- Impact of social media and UGC (user generated content)
Measurement
- Traffic and conversion analysis
- Changes in search engine algorithms
Other SEO factors
- White hat vs Black hat tactics
- Multilingual SEO, mobile SEO and other trends
- SEO Audit Template
Trainer
Eu Gene Ang
Founder and Principal Trainer, Click Academy Asia
Eu Gene Ang founded and managed a highly regarded regional digital agency based in Singapore which was a finalist in Marketing Magazine’s Digital Agency of the Year 2011 award in Singapore. He provides digital marketing consulting and training to global clients like Siemens, Fujitsu, Estee Lauder, Sennheiser, Samsung, Bausch & Lomb, and regional firms like Digi, Marie France, Kurnia, Lunch Actually, OCBC, Singapore Polytechnic, Nanyang Technological University among others.
Prior to this, Eu Gene has spent 15 years in marketing and sales in top global firms like 3M, FedEx and DHL. Eu Gene is a Qualified Google AdWords individual and Certified in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops. Eu Gene specializes in digital strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and analytics, and holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore.
