PayPal is one of the web's most recognizable brands, and it's no spring chicken. But that doesn't mean that there isn't room for a makeover.
Yesterday, the online payments giant announced a website redesign that will be rolling out to PayPal users in the United States in the coming weeks.
According to PayPal's Vikas Bhatia, the company conducted a review of its old website and "found there were literally thousands of pages that were simply not useful to our consumers any longer." So as part of its redesign, PayPal has "dramatically cut" the number of pages on its site in an effort to provide the information users are looking for more efficiently.
The most notable changes are changes to the navigation and login process, as well as the addition of page-specific reference tools, but PayPal has also simplifying other areas on the site to better focus in on the solutions it offers that its users are most interested in. "We want our customers to feel like they can interact with us whenever they need us most and wherever they may be," Bhatia explained.
Obviously, given its status one of the world's most prominent digital payment solutions providers, PayPal probably could have gotten away with its old website. But as the company looks to branch out and extend its payment solutions to new markets, customer experience is only going to grow in importance. Redesigning its website in an effort to make sure users have easy access to the information and tools they need is an important step in making sure the experience the company offers doesn't drive users to more innovative and user-friendly upstarts.