Style is everything when it comes to marketing fashion and beauty brands online. Consumers expect visually rich product presentations and easy ways to compare options like colours and sizes.
That’s why online merchants selling fashion and beauty products are at the forefront of implementing new ecommerce strategies that highlight their products in high style.
Just like they do on the high street, they fill their online storefronts with scintillating features that allow shoppers to browse colours, styles, silhouettes and patterns, with advanced search results, sorting options and merchandising tactics that help visitors quickly find the products they need and convert them into buyers.
The ecommerce landscape in Australia is becoming increasingly complex and although consumer spend continues to grow via online channels, retailers and marketers are seeing various positive and negative elements emerging in the marketplace.
According to many industry experts, Australian retailers need to start incorporating new technologies into their stores this year in order to better engage consumers.
The use of technology in stores has grown significantly over the past few years, and it doesn’t appear to be slowing down. QR codes on shopfronts, iPads in restaurants and businesses, mobile wallets, interactive advertising walls - the list goes on.
Two Australian retailers have made it onto a list of the top-20 global retailers, showing that despite the current economic situation, some businesses are still thriving.
Both Woolworths and Wesfarmers made it on to Deloitte’s Top-250 retailers list, which was released in their 16th annual Global Powers of Retailing report. Ranked 17 and 18 respectively, they were the only Australian companies to have the required $3.5bn turnover needed to make the cut.
Online sales in Australia reached a record high in the year to November 2012, with Australian consumers spending some $12.6bn online.
November proved to be the peak month for internet sales, with online retail surging by 15% and the National Australia Bank Online Sales Index rising to 241 points, up 32 points from October.
The promise of a new year has resulted in a lot of speculation about what the state of retail will look like over the next twelve months.
Mobile has continually been hailed as the top trend to watch, along with an increase in the number of Aussie retailers heading online and a focus on using data more intelligently to personalise communications and customer experiences.
But this is from within the boundaries of the industry itself... What are the thoughts and opinions of consumers?
Nine out of ten Australian consumers use online media to discover more about products and just over 50% have used a smartphone or tablet to price compare.
These findings come from Nielsen's latest research study, which was conducted in partnership with eBay and PayPal.
Over 3,000 adult Australians were surveyed as part of the study in an effort to better understand how Australians are using their mobile devices - something all the more pertinent, given the recent revelation that mobile is seeing rapid growth across the region.
The number of consumers using mobile devices to make purchases this holiday season has skyrocketed, setting December up to be the most digitally connected Christmas that Australia has ever seen.
According to PayPal Australia, 22% of Aussies have used mobile devices to make a purchase so far this Christmas and it is estimated that $5.6 billion worth of purchases will be made on mobile phones by the end of 2012.
This is considerably higher than the $155 million spent in 2010, showing that mobile shopping is quickly growing in popularity.
With only weeks left before the end of the 2012, most retailers already have their strategies in place to ensure success and growth for their business in the new year.
We've already detailed how retailers in the region are currently, optimistic about overall sales performance, but are still generally neglecting the opportunities found online.
As part of an analysis towards changing this mindset, there are three areas of focus that needs to be considered.
In a recent survey, 98% of Australians cited that they would prefer to make online purchases from local retailers - but a huge 85% are instead turning to overseas stores, in order to secure cheaper prices and better deals.
The findings come from MasterCard’s latest survey, which found that Australians consciously want to support local online retailers and would actively seek them out to make purchases, but only if prices were competitive to those offered by overseas retailers.