|Job Title||Head of Online Development|
|Organisation||TUI Travel PLC|
|Registered Since||8 Jul 2013|
|Areas of Expertise||Ecommerce, Mobile, Multichannel Marketing, User Experience and Usability, Web Design|
Director-level digital marketing professional working as part of TUI Travel PLC, a FTSE 100 global company. I have extensive experience working internationally across multiple brands, both on a consultancy basis and with direct P&L responsibility.
I am motivated by improving user experience to increase customer satisfaction, conversion rates and ultimately revenue generated through online channels. All of this comes from a keen eye on analytics data, engaging with real users and testing, testing, testing.
I have run development teams, digital marketing teams, successfully led online projects and put proceses in place to ensure successful completion and ongoing support.