With UK consumers reportedly spending over $2 billion each year on monthly subscription boxes – often built on the promise of convenience – it is a thriving market.

And it seems there really is a subscription service for everything these days.

Numan is a new subscription business that offers something a little more unusual than make-up or razors. Specialising in male health and wellbeing - specifically difficult and often uncomfortable issues like erectile dysfunction and hair loss - Numan is aiming to revolutionise how men in the UK deal with and access healthcare solutions.

I spoke with Numan’s founder, Sokratis Papafloratos, to find out more about the digital clinic and its marketing strategy.