Merely publishing on your blog isn’t enough.
You’ll need a diversified content marketing spread and that means generating content for many channels as well as your own properties.
How does this content spread pan out? What are the different avenues for content marketing? Leaving the default content publication channels such as company website, blog, and social media, how do you spread the net far and wide for maximum impact?
Here are some ways to go about it:
Guy Kawasaki once said: 'If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing'.
We’d like to think that no matter what you have, money or brains or both, inbound marketing is the only kind of marketing that works today. Inbound marketing, by the way, has a lot to do with digital marketing.
If you are a digital marketer, you are probably forgetting a few marketing principles. Here are some of them...
Data driven marketing is not as much easy as we think.
You’ve heard the buzzword, and you probably think you’re doing data driven marketing as we speak. But the reality of the situation is that most marketers aren’t actually data driven.
Taking Peter Drucker’s “What gets measured, gets managed” at face value is dangerous. Mere measurement isn’t actually enough. Data driven marketers measure for the right reasons.
And so, with that in mind, here are six reasons you (might) fail at data driven marketing.
Investing time and money on social media is necessary for all types of businesses nowadays.
Here are nine examples of small businesses using social media for branding.
SEO Tools are a time saver for everyone. However, the majority of the tools are too costly for small businesses or digital startup.
So, here are five cost-effective SEO tools that would be beneficial and helpful to them.