During the run-up to Christmas, which companies are bidding on paid search terms for the most popular products, and which have the most effective landing pages?
I took a look at paid search in my beginner’s guide what is paid search (PPC) and why do you need it? last month, and since then I’ve been a lot more attuned to this method of search engine marketing.
However I've also realised that PPC ads are for nothing, and a complete waste of searcher's time and an advertiser’s money, if conversion isn’t happening.
What do customers want in a multichannel experience and how will technology help deliver it in 2014?
Customers don’t always know what it is they want, but by looking at current habits, themes will undoubtedly emerge.
Walker Sands has recently surveyed 1,000 US consumers on the future of retail. The results are interesting and give some pointers to retailers hoping to stay on consumer trend for buying habits.
Here are the best bits:
Once again, here are some of the most interesting digital marketing statistics we've seen this week.
Statistics include Pinterest, eBay, mobile, social customer service, Amazon and a bumper stack of data from Cyber Monday.
For more digital marketing stats, check out our Internet Statistics Compendium.
In the run up to Christmas 2013, it seems that online fashion retailer ASOS is the top UK brand on Pinterest, generating 1,728 shares per week.
These findings come from the latest study by Searchmetrics, based on the top ten UK retail sites.
Every company in the top 10 has set up its own official Pinterest page, largely as a result of the image based platform becoming the third biggest social network globally and increasingly responsible for driving traffic towards ecommerce.
ASOS has recently redesigned its homepage to put added emphasis on content marketing, and already has a strong cross-platform strategy when it comes to social.
Here’s some more stats that highlight ASOS’s success on Pinterest.
Consumer reviews are very valuable, both for the sites displaying them and the customers using them to help with their purchase decisions.
However, the credibility of reviews has come under attack over the past couple of years, with lots of examples there are plenty of examples of brands that have been caught out.
As it stands, online customers tend to trust reviews more than most sources, except recommendations from family and friends, but that could change.
Reevoo has just published a plea to Amazon, asking for the online retail giant to ditch all but its verified reviews.
So, should Amazon heed this plea?
As has been the case for the past few years, it’s safe to assume that tablets and e-readers will be a popular gift idea this Christmas.
And with ecommerce spending in the UK predicted to reach £20.4bn in the final two months of this year, brands need to be visible in search results to maximise their sales.
New data shows that Amazon is in prime position to benefit from the spending spree as it is highly visible in SERPs for a number of popular electronic items.
This is particularly true for tablet and e-reader devices, where the retailer features in the top positions for 80% of popular keywords in organic search.
Paid search marketing has many names, wears many guises and works alongside many other nebulous terms.
Search engine marketing (SEM), search engine optimisation (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising, sponsored listings, paid for placement, and that’s before you get to services provided by the search engines themselves – Google AdWords, Yahoo Bing Network.
It’s a lot to wade through.
As a relative newcomer to the digital marketing world, I've decided to begin a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
Last week I covered Native Advertising, this time I’m going to take a look at paid search. If you’re an expert in the field, this article may not be for you, however please feel free to leave any advice or guidance in the comments below.
An effective site search tool is hugely important tool for ecommerce as it’s a common way for shoppers to navigate sites and find products.
In fact up to 30% of visitors will use the site search tool and these tend to be highly motivated shoppers who know exactly what they’re looking for.
The speed in which results are returned is very important, but there are also many other factors that influence the overall user experience and could be the difference between making a sale or losing a potential customer.
For the true bibliophile, the book shop is one of the few retail experiences impossible to replicate online.
Yes, there are hundreds of extremely competitive ecommerce sites that offer cheaper-than-high-street books with free delivery, but what they're missing is the sensory experience of browsing a book shop's shelves; the touch, the smell and most importantly, the conversation.
I spent seven years working as a bookseller, and as my learned colleague Ben Davis will agree: once a bookseller, always a bookseller. It's impossible not to shoehorn one's innate love of books into most conversations.
Part of the joy of working with books is the interaction with the customers. It was extraordinarily easy to load up a customer with armfuls of recommendations when all they came into purchase was the latest Maeve Binchy.
This is where online book stores can match the offline experience: Conversation, interaction and engagement, all through the art of social proof.
I've previously gone into greater detail about social proof here: Whitbread and the power of social proof; this post mainly concentrated on the food, drink and leisure services as well as describing how social proofing works.
Here I'm going to use the examples discussed in that post and the examples in our 11 great ways to use social proof in ecommerce article to see how online book shops compare.
Many experts assume the social recommendation system is its killer feature.
But what exactly about this feature makes it so? What in fact is the magic sauce of Amazon?
Sure, there is some predictive value in keeping track of many different variables. There always is. It’s Amazon’s best kept secret.
But I am guessing it’s not only a secret for people outside of Amazon. If you would ask me what the most persuasive ingredient is of the sauce, I would say it’s copy.
The smartest algorithms make sure you get to see products that you love (to buy). A recommendation engine knows what you really want, what you really really want. Computing thousands of variables is the key to predicting consumer behavior.
Nah, I don’t buy it. The black box probably does have an impact, but I know for sure the copy has.