|Job Title||Head of Digital Strategy, Planning & Insight|
|Member Since||4 Sep 2003|
|Areas of Expertise||Online Advertising, Social Media, Search Marketing - Paid (PPC), Strategy and Planning, Web Analytics|
15 years in digital.
I work on integrated channel planning, marketing strategy & digital strategy for major brands. I'm a digital magpie looking partic. at making sure we have the best insights.
Background is in online media, SEO and social media.
Homepage with handy links to my blog, LinkedIn and other online spaces I have played in
digit*ally (digital marketing insights, research, stats)
Curating the best thoughts, graphs, stats and insights that I can lay my hands on!
Brass Agency's main website
Head of CONNECT at Brass
From March 1, 2010 and still in this role.
Head of Online Planning, Insight & Media at Swamp at Brahm
From November 1, 2008 until March 1, 2010.
Online Media Director at Swamp
From December 1, 2006 until November 1, 2008.
Media & Research Manager at Swamp
From December 1, 2006 until April 2, 2002.
Digital Media Manager at Brand New Media
From December 1, 1998 until April 1, 2002.
Blog comments by Ally Manock
- Social media measurement: Is Google Analytics getting it wrong?, 12 Feb 2013
- Six reasons content marketers need to think mobile, 13 Nov 2012
- Case study: do Facebook promoted posts work?, 19 Oct 2012
- Case study: do Facebook promoted posts work?, 18 Oct 2012
- PPC accounts for just 6% of total search clicks [infographic], 28 Aug 2012
- Who owns your brand’s social media data? , 27 May 2011
- H&M redesigns its website, but is it any better? , 19 Apr 2011
- BBC finally experiments with in-text 'links', 19 Aug 2008
Forum posts by Ally Manock
- Single image homepages v multiple calls to action, 22 Oct 2008