| Date | 24th October 2013 (8:30am – 5:30pm) |
|---|---|
| Venue | M1nt Club Shanghai, Shanghai, China |
| Duration | 1 day |
| Cost | Free |
About the event
Overview
Digital Cream Shanghai is a unique moderated roundtable forum for China's most senior client-side digital and brand marketers to discuss and explore the latest best practice on emarketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers. The roundtables will be bilingual (English & Mandarin).
The key to the event for senior buyers is to learn about gaining more budget and CFO commitment in digital marketing, better selection and short-listing of partners as well as suppliers and maximizing ROI longer term. There are 9 roundtable topics and each delegate chooses three table topics of their choice, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available. The specific agenda for each topic roundtable will depend on the input of the delegates.
Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Singapore, San Jose and now Shanghai.
All attending delegates will also be given complimentary access to 3 reports (worth US$1,200) of your choice!
Attendees pick three tables choices from the following topics offered (Once tables are full, they will no longer be available for selection):
Bilingual tables (English / Mandarin):
- Ecommerce & Conversion Optimization
- Cross Channel Marketing
- Integrated Search Engine Marketing & Optimization (SEO/PPC)
- Social Commerce - Strategy & Planning
- Social Media - Managing, Marketing, Measuring & Monetizing
- Strategic Content Development, Curation & Marketing
- Web Analytics & Actionable Insights
English tables:
- Big Data - What does it mean & How does it affect you?
- Brand Reputation Management
- Customer Experience & Lifetime Value in a Digital World
- Customer Insight & Market Research - Segmentation & Targeting
- Economic Value of Digital Marketing
- Email Marketing & CRM Strategy
- Mobile Marketing - Advertizing, Apps, Platforms, Design & Build
- Multichannel Retailing
- Online Advertizing - Strategy & Maximizing Returns
About Econsultancy's peer-to-peer roundtable events:
Digital Cream New York 2012:
Digital Cream New York 2012 Sponsors:
Digital Cream Shanghai 2012:
Join us at other Asia Digital Cream events
>> Read our blog about Econsultancy's
Singapore Digital Cream event and download our South East Asia Digital Marketing Trends Briefing
Shanghai Digital Cream event and download our China: Digital Market Landscape Report
Buy our reports from
Digital Cream Singapore 2012 and Digital Cream Shanghai 2012 or Join us as a Silver subscriber and get Total Access to all of our paid reports.
View pictures from Digital Cream Singapore 2012 and Digital Cream Shanghai 2012 (location: facebook.com)
Supporting Partners:
Media Partner:
Programme
08:30 – 09:00 Registration and coffee
09:00 – 09:15 Welcome and introduction
09:15 – 10:45 1st Roundtable session (Mandarin & English and English tables)
10:45 – 11:15 Morning break (Coffee/Tea & Canapes served)
11:15 – 11:45 1st Keynote
11:45 – 13:15 2nd Roundtable session (Mandarin & English and English tables)
13:15 – 14:15 Lunch
14.15 - 14.45 2nd Keynote
14:45 – 16:15 3rd Roundtable session (Mandarin & English and English tables)
16:15 – 16:45 Afternoon break (Coffee/Tea & Canapes served)
16:45 – 17:15 Moderators' Panel Round up and closing remarks
Who should attend?
Digital Cream Shanghai is free to attend for senior client-side digital marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations and online retailers.
The list of invitees will include 100 digital teams' heads/leads of large online players and e-commerce sites. Delegates will have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.
Who came last time?
Senior Online Business Manager, Dell
Digital Marketing Manager, Michelin
Interactive Manager, Tiffany & Co.
Digital Marketing Manager, HP China
Senior eBusiness Manager, Eli Lilly
Global Director of eCommerce, Kimberly Clark International
APAC Advanced Interactive Marketing Manager, Kimberly Clark International
Senior Brand Manager, Unilever
Marketing Director, Saint-Gobain Weber
VP, Head of Consumer eBusiness, Citi
Digital Marketing Manager, GSK
APAC Senior eBusiness Manager, 3M
VP Online Marketing, EF Education First
Director of Communications, Diageo
Marketing Operations Manager, BP China
Marketing Director, Ecco
Marketing Manager, RS Components
Marketing Manager, Taillan Group
Marketing Head, Fonterra
Communications Manager, Pepsico
eCommerce General Manager, Toys "R" Us
Director of Marketing, 3SBio Inc
BD & Marketing Diretor, Iveco
Marketing Manager, Element Fresh
Director of Marketing, Faurecia
General Manager, Stroili Ori
Regional & CPC Manager, Motion Global Limited
Marketing Manager, Motion Global Limited
Senior Business Analytics & BD Manager, inVentiv Health China
Director of Commercial Strategy, inVentiv Health China
Corporate Communications Manager, Wison Group
Travel Guides Manager, Michelin
Product Manager, JJMC
Corporate Marketing Senior Manager, Sino-US United MetLife Insurance Co.
Asst. PR & Advertising Manager, Swarovski
Marketing Communications Supervisor APAC, SPX
Marketing Manager, Dell
Marketing Manager - Digital & Intelligence, Summergate
eMarketing Manager, Land Rover
Asia/Middle East Market Manager, Villa Maria Estate
Marketing Director, Volkswagen Group Import
Marketing Manager - International Operations, Spring Airlines
Communications Director of Performance Material APAC, Honeywell
Brand Manager, Umbro (Nike Inc.)
Digital Manager, Akzonobel (Dulux)
Community Manager, Standard Chartered Bank
Digital Marketing Manager, Michelin Truck & Bus
eMarketing Specialist, DuPont
Franchise Head - Speciality Medicine, Bayer HealthCare
Senior PR Manager, Dolby Greater China
Marketing Communications Manager AP/GC, Analog Devices
Regional Director of Marketing Communications, Banyan Tree & Resorts
Brand Director, Goodbaby Child Product Co. Ltd
Senior eBusiness Manager, Eli Lily
Director of Maps & Guides, Michelin China
Assistant Manager, Johnsons & Johnsons
Senior Manager, Johnsons & Johnsons Medical
Marketing Director, Office Depot
Communications Manager, Sanofi
Senior Strategy Manager, Bristol-Myers Squibb
Marketing & BD Manager, Dorel China
Global Director of eCommerce, Kimberly Clark International
Interactive Consumer Manager, Pepsi Co
Marketing Manager, McCain
Senior Marketing Manager, Dell
Comissioner of Digital Marketing, Oakley
eCommerce Manager, MANGO
Global Digital Marketing Director, Lee Kum Kee
eBusiness Manager APAC, Henkel
Director of APAC Marketing & Sales, Concept 2
Senior eBusiness Manager APAC, 3M
Solutions Manager, GuangZhou Mars Information Technology
Cost details
This event is free to attend but is by invitation only and is for senior client-side marketers only.
Enquiries
If you are interested in attending, please request your attendance above.
For any further information or if you are interested in sponsoring Digital Cream Shanghai, please contact:
Jefrey Gomez
+65 9109 2895
