Amazon has overtaken Topshop to become the most popular retailer on Facebook, according to a new report from eDigitalResearch.
I’ll obviously lay down the usual caveat at the start – success on social isn’t just down to the size of your fan base. In fact we recently blogged about the dangers of measuring social based on fan counts alone.
But that doesn’t mean it’s not interesting to look at which brands are the most popular across various social networks.
Fans of feel-good 90s movies will recall Meg Ryan’s valiant but doomed struggle to save her corner bookstore from Tom Hanks’s big box rival.
Ecommerce niche sites have found themselves in a similar drama, battling to hold their place in the market and the SERPs against mammoth retailers like Amazon, Staples, and Walmart.
While these larger sites certainly have both marketing and SEO advantages: fast delivery, aggressive pricing, enormous SEO budgets, big brand preference from Google, an easier time adding or removing links, it’s important for niche site marketers to recognize that, in certain aspects, they can have an edge.
Amazon has recently begun testing its new built-in Pinterest imitator, Collections.
The service went live earlier this month and it looks nice and simple. Some are surprised Amazon has so brazenly taken on a competitor, but it certainly feels like a good addition to the well-established Wishlist and 'You might like' features.
Will this new personal aspect add some needed character to Amazon's marketplace? Will Pinterest be unaffected? I take a look at the new feature and ask some questions.
Around this time last year I wrote a post looking at which of the top 10 UK retailers use Pinterest.
Back then Pinterest was the new kid on the block with bags of potential for building brand identity and driving sales.
To find out whether those brands have persisted with Pinterest or decided the grass is greener over on Google+, I’ve revisited the same retailers to see whether they still use the network and how their strategies have altered.
The findings are below, but for more information on this topic check out our Pinterest for Business Report or our blog post on how the top 10 US retailers use Pinterest...
What would it take to get you to do what I want? If I looked you in the eye when asking? If it was a Tuesday? If your name sounded like mine?
According to scientists, it’s the last. We feel more warmly towards people or things we associate with ourselves, like if my name was Mary Anne and yours was Marilyn. They’re close enough in sound and visual likeness that I’d be more apt to do you a favor than one for, say, Richard or Jennifer.
These kinds of findings, argued Nancy Harhut at Integrated Marketing Week, have implications for marketers because we’re trying to get people to do things all the time: click on a link, choose our product over another, like our company on Facebook.
Knowing the instinctive, reflexive behaviors that people rely on when making decisions helps our marketing strategies and how we go about designing the prompts or triggers to get others to do what we want.
Harhut identified seven that will help you on your way to world domination.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include connected TVs, online customer satisfaction, mobile news publishers, Amazon's ad revenues and the boom in tablet use.
For more digital marketing stats, check out our Internet Statistics Compendium.
This time last year I looked at the mobile sites for the UK’s top 20 retailers to see which offered the best checkout process.
I found that there were a number of common flaws, such as forced registration, but in general the standard was quite high.
However I was also surprised to see that eight of the retailers were still relying on desktop sites.
As 12 months has now passed I thought it would be interesting to see whether the situation had changed at all and find out which retailers have made an effort to upgrade their sites.
In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common.
We previously looked in detail at the kind of tools retailers should consider including to help boost their conversion rates, including product videos, large images and user reviews.
And in this post I’ve tracked down 10 retailers that have excellent product pages for one reason or another. None of them is perfect, however each has several features that make them examples you can learn from.
According to a recent report three quarters of the worlds top brands have Google+ pages, with a combined following of more than 20 million fans.
This is a massive 9,400% increase since December 2011 when only 222,000 people followed them collectively.
But while writing a recent series of posts looking at how some of the world’s top brands use social I noticed that the amount of effort put into their G+ pages massively varies, while user interaction with content and posts is almost non-existent.
So to find out whether this is a common theme, I thought it would be interesting to take a look at how the UK’s top 20 online retailers use G+ and the levels of engagement that they achieve.
Just to clarify, this post isn’t about the SEO benefits of G+ or the potential for +1s to become more important in future, it’s an evaluation of how brands use G+ and how their fans respond...
First the $1 trillion part: According to a recent report from eMarketer, ecommerce topped the trillion-dollar mark for the first time in 2012.
This was not a one-time fluke, or even something unexpected, on the contrary, this number is expected to rise: The National Retail Federation and Shop.org both reported that eRetail spending grew by 15% over 2012.
ComScore recently reported that ecommerce represented 10% of all discretionary dollars spent in 2012 and that web sales for 2013 are expected to increase from 9 to 12%
How can you get your slice? Truly, a trillion dollar question. We have prepared some tips that can help you on your way to having your pie and eating it as well.