Social gaming is the driving force behind the billion-dollar virtual currency market. Popular social games on Facebook such as Farmville and Mafia Wars have turned startups like Zynga into IPO candidates, and have led to an ecosystem of companies that have come up with alternative ways for consumers to pay for digital goods online.
But for social game developers, building social games that have staying popular looks like it may be a challenge. As reported by Inside Social Games, the past two months have been particularly difficult for some of Facebook's most popular games. In April, over half of the top 25 games, as tracked by Inside Social
Games, lost users. And the drops intensified this past month.
Facebook's changing approach to privacy has been well documented. But things could get more serious if marketers get cold feet about instant personalization.
Facebook's early missteps with behavioral tracking have angered many consumers, but if marketers fail to take advantage of the company's new preference sharing tools, it could all be for naught.
According to Wired, shopping search engine Thefind has decided to avoid Facebook's tracking technology — for fear of aggrevating users. Could others follow?
Many expect that search engines will eventually incorporate signals from the realm of social media into the SERPs. There's good reason to believe this: both Google and Microsoft have, for instance, already signed deals with Twitter to access the company's firehose.
But if Bing Social, "the first search experience" based on both the Twitter and Facebook firehoses, is any indication, social search is going to have an uphill battle.
These days it may seem like just about every company on the web is
building its own development platform. Enticed by the success of
platforms like those offered by Apple, Facebook, Twitter and
Salesforce, more and more companies are deciding to give third party
developers the ability to make their products and services better.
Yet as we have seen time and time again, building and managing a
development platform can be very difficult. For that reason, companies
need to be prepared and strategic if they hope to build a successful
platform that can thrive long-term. Here are ten tips for doing just that.
If the numbers are any indication, publishers really like Facebook's new Like button. But should they?
For obvious reasons, Facebook is attractive to publishers, and it wants to keep it that way. It provides publishers with plenty of tools that they can use to bring Facebook-driven experiences to their websites. The Like button is one of the newest offerings for publishers but there are several reasons publishers may want to think twice about putting it on their pages.
The amount of distrust currently surrounding Facebook's approach to privacy may not be enough to get people to stop using the world's most popular social network. But it is plenty to get a few young upstarts some funding to create a competitor.
Four young NYU kids are now in the possession of $200,000. And all they have to do is create a feasible, scalable alternative to Facebook. By September.
Scott Pilgrim, the new comic-booked inspired Michael Cera film out this summer, has been experimenting with Facebook. The Universal Studios film about an emo guy who has to defeat seven of his love interest's evil exes has been hotly anticipated. And the films director, Edgar Wright, decided to translate excitement for the film's release into a fan-building strategy on Facebook.
He essentially turned the latest trailer release into a Groupon bid, requiring 100,000 to like the film's Facebook page before they could see the new video.
Did the bid reach its tipping point? Yes. Did the strategy grow Scott Pilgrim's fan base on Facebook? Yes. Was it a good move? That's less clear.
Now that it's a possibility, allowing consumers to purchase goods directly through social media seems like a no brainer for retailers. But it doesn't come free of cost.
As a new study from Omniture shows, marketers choose Facebook as their preferred method of interacting with consumers in social media. And new tools are letting merchants sell goods directly through the site. Unfortunately, this method works best for companies that are already popular on the social net. And may not come cheap.
Given that hundreds upon millions of consumers are using social media
to connect, communicate and consume online, it's no surprise that B2C
businesses, including many of the world's top consumer brands, have
turned to social media as a means to reach them.
But what about B2B businesses? Are they using social media too? Is social media as important to them?
Over the past several years, businesses have flocked to social media.
Many have done so because they want to, and many more have done so
because they think they have to.
The increasing use of social media amongst businesses reflects the fact
that social media is important, even if its value can be somewhat
difficult to define and quantify. But social media is just a platform,
and realizing value from its use requires the right type of use.