Posts tagged with 'Social Media'
With social media authentication a common sight across the web, Google takes it one step further with their latest Google+ Sign-In.
With many questioning the worth of Google+ as a social media channel, there needed to be a change in their marketing model to give brands and publishers a reason to invest time into the platform. So, bright and early on the morning of February 26th, Google introduced Google+ Sign-In to the web community.
Now it is possible for users to sign into a website via Google and bring along their information from the Google+ social graph for an “upgraded experience”; something Facebook and Twitter have been doing for a long time.
Since launching over ten years ago, LinkedIn has grown from a Silicon Valley phenomenon and niche social network for business to a content powerhouse that makes corporations drool for its demographic data and targeted advertising capabilities.
Fortunately for marketers, the growth of this social giant also means dedicated networks, segmented by industry, hosting expert blog posts, forums (in the form of LinkedIn Groups) and even a dedicated news stream that can drive millions of pageviews much like the early days of Digg and current Reddit army.
Here are three tips on how to engage with content and track effectively from my conversations with LinkedIn representatives.
What are the challenges of integrating social media into your business?
In this post, I'll look at the obstacles that businesses encounter in fitting social media into their day-to-day activities without disrupting the workflow.
Today’s consumers expect their brands to be social. They want to engage in a two-way conversation with organisations on their own terms and they want the businesses they like to be a constituent in their own personal brand.
And in return, this conversation makes them closer, more trusting and more loyal to a business. As a result, many organisations have seen this opportunity and have developed Facebook, Twitter and LinkedIn presences with different degrees of detail and success.
However, this move to social has caused almost as many challenges for businesses as it has opportunities.
As Random Acts of Kindness week was earlier this month, it got me thinking: is this culture of kindness something that could cross over to how brands behave?
Are they already doing business by doing good? Social media makes it possible for brands to do ‘random’ nice things for customers (or fans or followers).
Is this self-serving? Or is it genuinely the start of something great?
In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising.
This partly stems from the misuse of 'proxy' measures in determining social ROI, such as followers, likes, shares and fans. None of these deliver value and are easily abused - with many marketers seeing them as just another contact list.
However, advertising and social media are like oil and water and should never be mixed, here's three reasons why.
The global edition of our Internet Statistics Compendium saw a bumper update this month, collecting some of the most interesting freely accessible data published about all things digital – including social media, mobile and ecommerce.
One area which I think is particularly deserving of our analytical curiosity is multichannel commerce, and PwC’s recent report on the subject is excellent reading at a time when shopping across offline and online internationally is still a relatively mysterious beast.
Earlier this month we published 2013’s Social Media Management Systems Buyer’s Guide, which saw 18 vendors of technology and services profiled, and the state of the industry discussed.
Before we put together our guides, we often seek the input of professionals from the vendors and elsewhere, to give us their views on current and future trends in their industries, and these quotes are included in the guides.
Fast food giant Burger King experienced a social media meltdown earlier this week, as the brand’s Twitter feed was hacked, its profile picture and name changed to that of industry rival McDonalds, and a series of unusual tweets were fired out to the brand’s followers.
Things first went amiss around noon EST, and followers were treated to over an hour of links to YouTube videos, pictures of dirty kitchens, tweets about percolate and a few reminders that comms managers can’t afford to take public holidays off...
As the social media landscape has evolved, marketers have focused on the trends and psychology of sharing.
However, as the market changes, there may be a tipping point as to how much media we actually want to consume and share.
So how do social media platforms impact consumer behavior? And how and why do social media networks such as LinkedIn, Facebook and Twitter continue to influence us?
In the last couple of years Social Media Management Systems (SMMS) have cemented their position in the marketing arsenal of many large companies.
The Econsultancy / Responsys 2013 Marketing Budgets survey recently revealed that 38% of companies will be increasing their investment in SMMS this year, and 62% will increase their social media investment.
This highlights the strength of an industry which has seen some major acquisitions in the last year, but is still experiencing an influx of start-ups due to sustained investment and interest.