Posts tagged with 'Social Media'
A colleague passed something on to me last week: HootSuite’s CEO Ryan Holmes' quote on social in regulated industries – “For highly regulated sectors like finance, social media can be a legal minefield”.
Whilst this isn’t anything new, I guess it goes without saying marketers in regulated sectors are the most cautious of our breed.
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by Lisa Wood
04 February 2013 09:29am
2 comments
The drumbeat of big data's promise is quickening and becoming louder. The role of the CMO is increasingly coming under pressure to techno-fy, automate and focus on bridging the gap between marketing and sales teams.
Facebook, blogging, Twitter, LinkedIn? Inbound marketing, content marketing? "Oh yeah. We're on it."
That's entirely the problem. Businesses are "just doing it." Growth is slowing. The love affair with social media marketing is nearly over. Everyone's all gaa-gaa over big data. So if social media and content marketing managers are to survive the meteoric rise of 'Big Data' they'll need to become social selling experts - pronto.
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by Jeff Molander
01 February 2013 14:10pm
7 comments
It launched, like no other social network before it, with instructions on how to create the perfect steak tartare and very quickly, became all about spam, pornography and regulation.
Vine is one of the raft of new launches from Twitter. It’s novel, it’s got some spammy teething problems and it’s already had its first #fail.
But, assuming that all of this can be fixed (and this is social behemoth Twitter we’re talking about, so that’s a fair assumption) what does Vine mean for brands?
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by Steve Richards
30 January 2013 10:18am
1 comment
By now you've probably heard that it's Community Manager Appreciation Day, but did you forget to get them something? We understand. You're probably still in the sugar trough from Chocolate Cake Day on January 27.
So now that you're thinking about it, doesn’t it make sense to reward that patient colleague who responds to the company’s Twitter devotees, comes up with sweetly snarky posts that attract thousand of “Likes,” and gently mollifies cranky YouTube commenters...and does the hard work of analytics around social?
We honor the social media mavens among us by offering Leveraging the Community, the last in a four-part series we call Online Communities. It’s free, it’s short, and it’s good — the perfect gift for your favorite social media expert.
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by Cielo Lutino
28 January 2013 16:53pm
3 comments
Given the surge of ecommerce and the collapse of Blockbuster, HMV and Jessops, it seems bricks and mortar shops may eventually disappear.
As technology and delivery mechanisms improve, will we become a nation that stares at a screen, clicking away with a cup of tea?
Online shopping is convenient and simple. The way we research and buy online may be changing, but the High Street can still play a major part in this development.
Technology can enhance and rejuvenate bricks and mortar shopping, creating an interactive and enhanced shopping experience.
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by Robert Durkin
28 January 2013 11:40am
2 comments
Not all Twitter followers are created equal.
Chasing large numbers for their own sake is a very dangerous game that a lot of brands still fall into, but unless you’re doing customer service there’s often no real point in following back everyone who follows you.
That isn’t to say that there’s no value in a large audience. Having a thousand people who really do like your brand and who talk about you has all sorts of benefits, from increasing lead potential to good old fashioned brand lift. Buzz really does count in many cases.
With this in mind, how do you sort the wheat from the chaff, and how do you make sure your important followers stick with you? I’ve been looking into the levels of churn on our own accounts recently, and thought it would be worth sharing my findings and start thinking about ways to address this...
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by Matt Owen
28 January 2013 11:05am
0 comments
Here are six of the best infographics we've seen this week.
This time the topics include multiscreen content consumption, who to follow in the SEO industry, big data, the marketer's guide to actionable data and a look at how small businesses in Australia use social media.
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by David Moth
25 January 2013 10:13am
1 comment
“How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars.
However, it is difficult to give someone a one-size-fits-all answer as it largely depends on what you want to measure, and what you want to measure largely depends on your wider objectives in the first place.
With this in mind, I thought I’d put together a series of articles where each week I take a particular objective and offer some guidance on how to measure it.
I’m going to kick off with brand awareness – this week focusing solely on Facebook so as not to make the articles too long.
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by Michelle Hill
24 January 2013 11:27am
8 comments
Last week brands in the spirits and auto industries moved up in The Dachis Group's Social Business Index, a real-time ranking of 30,000+ multinationals' performance in social.
We take a look at the top twenty listings and focus on those brands that performed especially well: Chrysler, Carlsberg, and Diageo, fine purveyor of libations.
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by Cielo Lutino
23 January 2013 17:16pm
2 comments
Though email has been with us for the lifetime of most digital marketers, I think it has the potential to be an exciting space, if marketers are able to look at it as a new and exciting channel just as they think of social media.
Agencies are beginning to merge email and social as they see personalization at the core of the success of both channels. This is one area we'll see grow in 2013 but what else is in store for us when it comes to email?
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by Heather Taylor
22 January 2013 16:45pm
2 comments
