Online businesses have plenty of room for improvement, with 39% saying they are dissatisfied with their conversion rates, and just a quarter claiming to be either 'very' or 'quite' satisfied.
This is one of the findings from our Conversion Report, produced in association with RedEye, which presents the results of a survey of 700 company and agency respondent about their approach to conversion rates.
Display ad purveyors have desperately been trying to climb out from under the thumb of click-through rates, and a new study from comScore shows that they better do so quickly. The number of people who have clicked on display ads has dropped 50% in the last year. Even worse, only 8% of people online accounted for 85% of the display ad clicks.
Online auction giant eBay recently announced that it has generated $380m in sales through its mobile commerce channel, showing the potential value of m-commerce for retailers.
The figures are interesting, especially as other large retailers such as Amazon have yet to reveal their mobile commerce sales, and shows that enough shoppers are prepared to make purchases on their mobiles to make it worthwhile for retailers.
Behavioral targeting has been batted around by privacy advocates and regulators over the last year, but a new study from professors at the University of Pennsylvania and the University of
California, Berkeley has found that consumers not only want nothing to do with BT, they aren't interested in its side effect: better targeted ads.
Offering free shipping in emails is a tactic which is increasingly used in marketing and rightly so, as in can result in higher transaction rates, according to a new study.
A US focused report (pdf) by Experian CheetahMail has looked at the trends and offers tips on using this offer effectively. Here are a few key takeaways from the study, as well as some useful observations on search trends...