Video | Internet Marketing Blog

Start Me Up! A profile of Whisbi

Whisbi helps companies such as Movistar, Vodafone, Citibank and American Express increase their online revenues by bringing live video and telephony into the sales cycle.

Though it has considerable investment, and have been on the market for some time, a Start Me Up profile was due on account of its particular focus!

by Ryan Sommer 14 June 2013 17:07pm 0 comments

Eight inspiring themes from the Future of Digital Marketing

I can promise you only inspiring case studies, titbits and mantras in this post.

All taken from our future gazing conference, Future of Digital Marketing, which we held last week.

by Ben Davis 10 June 2013 10:08am 4 comments

How to hold a great Google+ on-air Hangout

In the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.

As with any barely tested, slightly-wobbly video technology, we’ve had a couple of hiccups along the way.

Fortunately we’ve learned from our mistakes, and now you can too. Here’s how to use the new look Google+ to hold a great On Air hangout...

by Matt Owen 20 May 2013 10:01am 3 comments

Start Me Up! A profile of 87 seconds

Are you using video in your business content and SEO strategy? If not, you may be missing out on organic search, as well as ecommerce ROI.

Luckily startup 87 seconds is here to help you inform, pitch, sell, and explain your business through video.

by Ryan Sommer 02 May 2013 15:22pm 2 comments

How to use Big Data to start small

The big promise of big data for marketers is to be able to use all the data we have. By looking at all the information, big data allows us to explore minute details without the risk of blurriness.

in theory, sampling (which always lost detail because it is a proxy for the full data set) and guesswork go away, we can analyse all the data for every customer and prospect, and provide that customer experience nirvana of just the right offer at just the right time.

If that feels like a big change for you, then start small. Attribution, one of the most persistent of marketing challenges, can be a great area to apply big data for immediate results, and ROI.

by Stephanie Miller 16 April 2013 16:47pm 6 comments

Why you’re probably missing a chance in search with video

SearchMetrics recently released a study into the changes in Google’s Universal Search results over the last year.

Universal Search is the way Google “blends” image, video, news, maps and shopping search results into the normal search results.

In this post, I'll outline the ever increasing case for optimising video.

by Joost de Valk 08 April 2013 10:06am 4 comments

How video can improve ecommerce results

Videos are a powerful way to showcase products on an ecommerce website, and savvy online retailers are discovering ways to get the best return on their investment in video.

For example, videos can help improve SEO campaign results, and user-generated videos can help boost conversion rates.

Almost every type of website you visit these days features video prominently, since website visitors and shoppers have a growing appetite for video.

It’s more engaging for website visitors, and tells a brand or product story in a more immersive way than text and images do.

by Melody King 21 March 2013 15:22pm 10 comments

Explain like I'm five: How Community works

You probably haven't heard of Explain Like I'm Five. Only about 250,000 people have.

‘ELI5’ is a subreddit, a stream on the content behemoth Reddit. And it's an amazing example of community in action, one that's been taken to a new level by the people running Reddit recently, with a small move that should be front of mind for any brand attempting to build a community.

by Matt Owen 20 March 2013 09:38am 0 comments

Ford launches first year long user generated ad campaign at #SMWNYC

Social Media Week in New York started big with Ford's announcement this morning with a new Ford Fiesta ad campaign that will use content created only by users - in fact, it'll be their first ever user generated campaign that spans the entire advertising year.

Ford are focusing on creating a team of 100 social influencers who will create the advertising material that Ford will distribute through a mix of paid media, social media and experiential events. These will be the new Ford Fiesta Agents - I'm just glad they didn't opt for Guru or Ninja. Phew.

So the content the agents create can be in whatever form they choose to do. Ford gives them cars, a camera and in addition to this open remit of any content goes, the group will also have to complete challenges with properties such as American Idol, the X Games and music festival, Bonnaroo.

by Heather Taylor 19 February 2013 23:03pm 2 comments

The digital industry catches Harlem Shake fever: 20+ examples

It’s unlikely you’ve missed the recent internet meme that is the Harlem Shake, which is currently sweeping across the world.

And it was pretty inevitable that it wouldn’t be too long before brands jumped onto the bandwagon - already, Pepsi and Red Bull are among the companies who have already tried to prove that they’ve got their fingers on the pulse.

This in itself brings about various debates around user-generated content and the associated lifetime of memes (do they stop being a natural commentary of culture once commercialised?) - but, thought-provoking issues aside, it’s actually the massive uptake within the digital (and wider marketing and advertising) industry that’s of interest.

by Jake Hird 19 February 2013 10:42am 0 comments