Digital Marketing Blog

Interview: ValueClick Europe CEO Carl White

ValueClick Europe CEO Carl White talks about consolidation, integrated marketing, behavioural targeting and the influence of Google.

by Richard Maven 26 June 2007 11:33am 0 comments

Internet radio goes silent today

Many internet radio services will go silent today in protest at plans to increase royalty fees paid by web broadcasters.

Many US web broadcasters have protested that the royalty hikes, which will be backdated to January 2006, will put them out of business, as well as reducing the choice availble for listeners.

by Graham Charlton 26 June 2007 11:25am 0 comments

Plaxo relaunches 'smart address book'

Plaxo has relaunched its 'smart address book' service, which lets users share data between address and calendar programs from Microsoft, Google, AOL and others.

Plaxo 3.0, in addition to simplifying the synchronisation process, is now available in in seven languages, including French, German, Japanese, Portuguese, Simplified Chinese, and Spanish.

by Graham Charlton 26 June 2007 11:22am 0 comments

Online ad spend continues to rise

Increasing online spend helped the UK ad market grow 3% to £4.2bn in the first quarter, the highest Q1 increase since 2005, according to new Advertising Association (AA) figures.

Only the outdoor, cinema, and internet sectors saw an increase in spending, with the web ad market growing 42% from the first quarter of 2006.

by Graham Charlton 26 June 2007 09:49am 0 comments

PR firm adopts 'social media press release'

Online PR firm webitpr has devised a 'social media news release' - a press release specifically designed for the internet.

The webitpr release claims to be the first of its kind to be released in the UK, and was inspired by a template produced by last year by Todd Defren at US PR firm SHIFT Communications.

Stephen Davies, who maintains an excellent online PR blog, is the subject of the release - he has joined webitpr.

by Graham Charlton 25 June 2007 18:17pm 0 comments

Paid search - brand term strategies

Research has shown that branded search terms can offer the highest conversion rates, so it is vital that you are making the most from your brand searches.

While you may already rank well in the organic search results for your brand-related terms, it can still be useful to buy your terms for paid search.

Here are six recommendations for brand term strategies:

by Graham Charlton 25 June 2007 15:36pm 0 comments

Spotplex launches Digg competitor

Spotplex is a recently launched news aggregator that offers an alternative to the Digg model where users submit and vote on stories. Instead, articles are ranked by the number of pageviews they receive.

by Graham Charlton 25 June 2007 15:15pm 0 comments

Blinkx launches 'Adsense for videos'

Video search engine Blinkx has launched an Adsense-like platform called AdHoc in a bid to raise revenues from the content in its index.

The system uses speech recognition technology to place contextual ads next to or inside web videos on sites.

by Richard Maven 25 June 2007 13:27pm 0 comments

LinkedIn to open up its platform

Business network LinkedIn is reportedly planning to open its platform to developers over the next nine months.

LinkedIn founder and chairman Reid Hoffman told Dan Farber that he wants to create a way for users who spend time on Facebook to get LinkedIn notifications.

by Graham Charlton 25 June 2007 12:54pm 0 comments