Digital Marketing Blog

Google data capture under EU scrutiny

Google is facing concerns from EU officials over the length of time it stores users' search habits.

A working party of data protection officials from members states last week sent a letter to the search giant demanding justification for its policy of keeping hold of users' identity and search patterns for up to two years.

by Robert Andrews 25 May 2007 11:13am 0 comments

Six ways to improve online experience

There has been much discussion and comment recently about the quality of online customer experiences. Even small companies, run by specialists in their chosen field, need to provide a good online experience if they are to capture a share of the rapidly growing online spend.

Here’s my novice's guide to improving the quality of your online experience...

by David Jackson 25 May 2007 08:12am 1 comment

LynkU nets funds for site expansion

LynkU, the UK-based shopping search site, has raised an undisclosed amount of first-round funding to expand its range of services.

The search engine, formed in December 2005, offers a shopping tool with positional features designed to connect shoppers with local retailers.

by Robert Andrews 25 May 2007 08:01am 0 comments

Ad network WebAds opens in London

WebAds, the Holland-based European internet advertising network, has opened a UK office in London.

The company has launched a new, localised website at webads.co.uk, and appointed a management team at premises in Clerkenwell to service advertisers and publishers in Britain and around Europe.

by Robert Andrews 25 May 2007 07:52am 0 comments

Measurement groups agree to audits

The Interactive Advertising Bureau (IAB) has announced it has reached an agreement with both comScore and Nielsen/NetRatings over auditing of their measurement techniques.

Last month, the IAB challenged both metrics firms to throw open their methods to inspection by independent auditors and expressed concern about the use of panels to measure web audiences.

by Graham Charlton 24 May 2007 13:57pm 0 comments

Trulia raises $10m in funding

US vertical property search engine Trulia has raised $10m (£5m) in a third round of funding led by Sequoia Capital. The company has now raised $17.7m (£8.9m) to date.

by Graham Charlton 24 May 2007 13:50pm 1 comment

US online ad spend jumps 35%

The Interactive Advertising Bureau (IAB) released its 2006 Internet Advertising Revenue Report yesterday, with the figures revealing that total online ad spend reached $16.9bn (£8.5bn).

The report (PDF) shows that online ad revenue grew by 35% on 2005's figures, with a record $4.8bn (£2.4bn) in revenues for Q4 2006.

by Graham Charlton 24 May 2007 13:48pm 0 comments

Google to buy Feedburner for $100m?

Google is reported to be buying RSS feed management and advertising firm Feedburner, which the price at around $100m (£50m).

The deal has not been officially confirmed by either party, but TechCrunch, and others are reporting that the deal has been confirmed, according to a 'source close to the deal'.

by Graham Charlton 24 May 2007 12:29pm 0 comments

Usync launches 'Backstage Areas' for UK bands

Usync is an online resource which allows indie bands and artists to establish an online presence and distribute their music without the need to go through a major label.

The site was launched by in Australia in 2001 by Aussie band Gabriel's Day, which had been overlooked by major labels yet still had a fanbase.

by Graham Charlton 24 May 2007 09:56am 1 comment

Internet radio stations offered 'reprieve'

Internet radio in the US has been under threat recently, after the US Copyright Royalty Board (CRB) endorsed a plan to retroactively raise the royalty fees paid by webcasters.

However, SoundExchange, the organisation responsible for collecting the royalties from internet radio services, has offered to reduce the rates paid by smaller webcasters.

by Graham Charlton 24 May 2007 09:51am 0 comments