| Name | Ben Potter |
|---|---|
| Job Title | Commercial Director |
| Organization | Leapfrogg Digital Marketing |
| Subscription Level | Gold |
| Registered Since | 25 Oct 2006 |
| Areas of Expertise | Content Marketing and Strategy, Organic/Natural Search (SEO), Paid Search (PPC), Strategy & Operations, Online PR |
| Contact Details |
Telephone: 01273 322830 Address: Second Floor, Southdown House, 130a Western Road, Brighton, East Sussex, BN1 2LA, United Kingdom |
About Me
I am the Commercial Director at Leapfrogg, a digital marketing agency that specialises in helping premium brands and retailers increase customer acquisition, revenue and market share. Leapfrogg's clients include the likes of Lulu Guinness, Feather & Black, Filofax, Bastyan, Emma Bridgewater and Rituals.
After a decade spent in the digital marketing industry, I have extensive knowledge in developing and executing online retail strategies with an emphasis on SEO, paid search, social media, content, online PR and analytics.
My passion lies in demystifying the many half-truths that surround disciplines, such as SEO, and in turn helping businesses make informed decisions when it comes to shaping their online strategy, choosing the right partners and allocating appropriate resource.
My Links
The Froggblog
The Leapfrogg blog; latest news, opinion, tips and advice from the world of digital marketing, online retail and ecommerce.
Add me to your circles on Google +
Education and Qualifications
BSc in Marketing and Media Studies
Blog posts and comments by Ben Potter
- The Future High Streets Forum launches. Why no mention of digital?, 9 Apr 2013
- Why luxury brands need to focus on user experience and SEO, 1 Mar 2013
- Six key questions to ask your prospective SEO agency, 10 Jan 2013
- 10 job titles to avoid in 2013, 9 Jan 2013
- Should companies outsource content marketing?, 27 Nov 2012
- Is Nominet's .uk proposal a tax on the digital economy? , 23 Nov 2012
- What is omnichannel retailing and how can it improve the in-store experience?, 22 Nov 2012
- What is omnichannel retailing and how can it improve the in-store experience?, 22 Nov 2012
- Why good SEOs should look like they don't exist, 6 Nov 2012
- SEO: search experience optimisation, 1 Nov 2012
