|Job Title||Digital Account Director|
|Organization||Sumo Group - digital agency, Perth, Australia|
|Member Since||20 May 2009|
|Areas of Expertise||Content Marketing and Strategy, Multichannel Marketing, Social Media, User Experience and Usability, Web Design|
Telephone: 08 9328 5300
Address: 662 Newcastle Street, Leederville, WA, 6007, Australia
With over 20 years agency experience, twelve of which have been spent working purely within digital, I was one of the founders of Pixel Scene, a Digital Communications Agency, before overseeing the merger with The Purple Agency in 2010.
I am an experienced digital marketer working across a range of local and national organisations with budgets ranging from small to large - always delivering targeted, quantifiable results - by adding value to integrated multichannel marketing strategies and website development projects focusing on clients' business objectives - striving to provide clear and measurable ROI. Completed the IDM Diploma in Direct and Digital Marketing course in 2012.
I am confident at communicating digital advancements, the latest trends and patterns with industry experts as well as those not so technical - maintaining a flexible and dynamic approach to online strategies and projects as the digital landscape changes.
I am highly motivated individual with a keen eye for detail and passionate about how digital technology can benefit my clients, their customers and brands. With a strong focus on client service, I am organised, a strong presenter and enjoy creating innovative and effective solutions for clients - delivering the highest quality and most cutting edge digital projects - looking to improve with every piece of work, and making sure my methods are the best and most efficient possible.
Throughout years of delivering successful digital and integrated projects I have worked with a selection of wonderful clients and brands such as Aintree Racecourse, Sandown Park Racecourse, UK Sport, UK Anti-Doping, UKA (UK Athletics), Baseball/Softball UK, Hampshire Cricket, Durham Cricket, ABTA and many more.
Specialties: Digital marketing strategies, Website planning and specifications including integration with CMS, eCRM, eCommerce and eLearning focussing on usability, accessibility, responsive design or mobile platforms with search engine optimisation (organic) and paid search and social marketing strategies.
Sumo Group - digital agency
Sumo is a full service digital agency. We provide high-level strategic planning, search engine optimisation & search engine marketing, mobile app development, as well as what you'd expect: beautiful web design and advanced web application development.
Digital Account Director at Sumo Group - digital agency
From January 14, 2013 and still in this role.
Digital Account Director at The Purple Agency
From November 1, 2010 until December 21, 2012.
Digital Account Director at Pixel Scene
From November 2, 1999 until October 31, 2010.
Forum posts by Paul Roades
- Market Research, 9 Jul 2012
- How To Manage - Lots of Small Client Change Requests?, 21 Sep 2010