| Date | June 27 2013 (8:30am – 6:30pm) |
|---|---|
| Venue | The Royal Pacific Hotel & Towers, Hong Kong, Hong Kong |
| Duration | 1 day |
| Cost | Free |
About the event
Overview
Digital Cream Hong Kong is a unique moderated roundtable forum for the most senior client-side digital and brand marketers to discuss and explore the latest best practice on emarketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers.
The key to the event for senior buyers is to learn about gaining more budget and CFO commitment in digital marketing, better selection and short-listing of partners as well as suppliers and maximizing ROI longer term. There are 11 roundtable topics and each delegate chooses three table topics of their choice, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available. The specific agenda for each topic roundtable will depend on the input of the delegates.
Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Shanghai, San Jose, Singapore and now Hong Kong.
All attending delegates will also be given complimentary access to 3 reports (worth US$1,200) of your choice!
Attendees pick three tables choices from the following topics offered (Once tables are full, they will no longer be available for selection):
1. Big Data - What does it mean & How does it affect you?
2. Cross Channel Marketing
3. Customer Experience & Lifetime Value in a Digital World
4. Ecommerce & Conversion Optimization
5. Email Marketing & CRM Strategy
6. Integrated Search Engine Marketing & Optimization
7. Mobile Marketing - Advertising, Apps, Platforms, Design & Build
8. Social Media - Managing, Marketing, Measuring & Monetizing
9. Strategic Content Development, Curation & Marketing
10. Web Analytics & Actionable Insights
11. Marketing Automation
12. Online Advertising - Strategy & Maximising Returns
About Econsultancy's peer-to-peer roundtable events:
Digital Cream New York 2012:
Digital Cream New York 2012 Sponsors:
Digital Cream Shanghai 2012:
Join us at other Asia Digital Cream events
>> Read our blog about Econsultancy's
Singapore Digital Cream event and download our South East Asia Digital Marketing Trends Briefing
Shanghai Digital Cream event and download our China: Digital Market Landscape Report
Buy our reports from
Digital Cream Singapore 2012 and Digital Cream Shanghai 2012 or Join us as a Silver subscriber and get Total Access to all of our paid reports.
View pictures from Digital Cream Singapore 2012 and Digital Cream Shanghai 2012 (location: facebook.com)
Supporting Partners:
Program
08:30 – 09:00 Registration and coffee
09:00 – 09:15 Welcome and introduction
09:15 – 10:45 1st Roundtable session
10:45 – 11:15 Morning break (Coffee/Tea & Canapes served)
11:15 – 11:45 1st Keynote
11:45 – 13:15 2nd Roundtable session
13:15 – 14:15 Lunch
14.15 - 14.45 2nd Keynote
14:45 – 16:15 3rd Roundtable session
16:15 – 16:45 Afternoon break (Coffee/Tea & Canapes served)
16:45 – 17:15 Moderators' Panel Round up and closing remarks
17:15 – 18:30 Reception and networking
Who should attend?
Digital Cream Hong Kong is free to attend for senior client-side digital marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations and online retailers.
The list of invitees will include 100 digital teams' heads/leads of large online players and e-commerce sites. Delegates will have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.
Venue
The Royal Pacific Hotel & Towers
The Royal Pacific Hotel & Towers in Hong Kong sits uniquely right on the bank of the stunning Victoria Harbour and is the only hotel in Hong Kong to be directly connected to the China-Macau Ferry Terminal.
Airport
Distance to Hong Kong International Airport: 34.6km
Travelling time to Hong Kong International Airport by taxi: 40 minutes
Driving directions from Hong Kong International Airport:
Head southwest on Sky Plaza Road toward Airport Road/Route 8, continue onto Airport Road/Route 8 and turn left onto Airport North Interchange.
Slight right and turn right to stay on Airport North Interchange. Take the first left onto Airport Road/Route 8 and merge onto Airport South Interchange/Route 8.
Slight left onto Route 8 and exit on the right into Route 3. Exit toward Lin Cheung Road. Continue onto D1a(n) Road and D1a(s) Road. Turn left onto Wui Cheung Road. Turn right onto Canton Road. Make a U-turn at Kowloon Park Drive and Royal Pacific Hotel & Towers is on the left.
Public Transportation
Kowloon Mass Transit Railway (MTR) train station
Cost details
This event is free to attend but is by invitation only and is for senior client-side marketers only.
Inquiries
If you are interested in attending, please request your attendance above.
For any further information or if you are interested in sponsoring Digital Cream Hong Kong, please contact:
Jefrey Gomez
+65 9109 2895
