| Date | October 17 2013 (8:30am – 4:30pm) |
|---|---|
| Venue | Dockside, Sydney, Australia |
| Duration | 1 day |
| Cost | Free |
About the event
Overview
Econsultancy’s Digital Cream is our invitation-only event for senior client-side digital marketers to help you meet your peers and learn from each other about the latest best practice, what's working and what's not.
The event is part of a global series of Digital Cream events running in London, Dubai, Shanghai, Singapore, Melbourne, New York, Chicago and San Jose.
It's a 'hands-on' participatory event to enable you to network with your peers and learn through discussion, roundtables and debate.
The Roundtable Format
The topic-focused and independently moderated roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing.
These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.
There are three roundtable sessions of an hour and fifteen minutes each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.
Program
Digital Cream Roundtables
- Cross-channel Marketing
- Customer life-cycle marketing
- Data insights
- Email marketing
- Measurement and attribution
- Mobile marketing
- Multichannel retailing
- Online advertising strategy
- Onsite conversion rate optimisation
- Search engine marketing
- Social media
- User experience (UX)
Programme of the day
8:30am - 9:00am Registration and Coffee
9:00am - 9:15am Welcome and introduction
9:15am - 09:45am Lead sponsor keynote (Exponetial)
09:45am - 11:00am 1st Roundtable
11:00am - 11:30am Morning Break
11:30am - 12:45pm 2nd Roundtable
12:45pm - 1:45pm Lunch
1:45pm - 2:30pm Econsultancy keynote
2:30pm - 4:15pm 3rd Roundtable
4:15pm - 4:30pm Round up and closing remarks
4:30pm - 6:30pm Drinks and networking
Who should attend?
If you have responsibility for your organization's online marketing, head up a digital team or work as a senior marketer in the online marketing and e-commerce space, you should come along to Digital Cream for free.
We encourage you to attend with members of your team to gain exposure to multiple roundtables, but request a limit of three attendees per company.
To ensure small, focused roundtables at Digital Cream Sydney, we have limited places to a maximum of 120 attendees.
Agencies, vendors, and consulting firms are welcome to join us after Digital Cream at our Cocktail Reception.
Who came last time?
- Digital Marketing Manager, 3M
- E-commerce Manager, ABC Commercial
- Group Manager Digital Business, Allianz
- Marketing Director, amaysim
- E-commerce Manager, Aussie Farmers Direct
- Manager Digital Channels, Australia Post
- Marketing Director, Bendon
- Sales and Marketing Director, Betfair
- Head of Online, BIG W
- Marketing Manager, Brisbane Prestige Group
- International Marketing Manager, Bupa
- Marketing Director, caradvice.com.au
- Head of Brand and Online Marketing, Colonial First State
- Head of Marketing, Creative Holidays
- Regional Senior Marketing Manager, Dell
- Director of Marketing and Sales, Dockside Group
- Marketing and Communications Manager, Energy Action
- Online Brand Marketing Manager, Expedia
- Director, Getprice
- Online Marketing Manager, Hamilton Island
- E-communications Manager, HCF
- Digital Manager, Hollard Financial Services
- Digital Marketing Manager, HSBC
- Group Marketing Executive, Business Services, IBM
- Group Marketing Executive, Technology Services, IBM
- E-commerce Manager, IKEA
- Digital Marketing Manager, JLF Group
- Head of Digital Marketing, Lasoo
- Senior Web E-commerce Manager, lenovo
- Marketing and E-Commerce Director, Long Tall Sally
- Associate Director, Digital Strategy, Macquarie Bank
- Digital Media Manager, Merivale
- Group Digital Manager, Michael Hill
- Regional Head Online, APAC Microsoft Store, Microsoft
- Director, Molten Store
- Marketing and Sales Director, Momento Pro
- Digital Marketing Manager, Monash University
- Digital Marketing Manager, Nando's Australia
- Online Marketing Manager, Newcastle Permanent
- Head of E-commerce, Optus
- Digital Strategy Manager, Optus
- Head of Brand and Consumer Marketing, PayPal
- Online Communications Manager, Qantas
- Online Marketing Manager, RAMS
- Head of Digital Marketing, Random House Australia
- Digital and Media Manager, Revlon
- Digital Marketing Manager, SABA (Apparel Group)
- Marketing and Brand Director, SCDL
- Senior Marketing Manager - Digital, Sensis
- Regional Online Marketing Manager, Servcorp
- Digital Marketing Manager, Sony
- Marketing and Category Manager, Starbucks Coffee Australia
- Digital Project Manager, TAFE NSW Sydney Institute
- Chief Marketing Officer, The Walt Disney Company
- National Marketing Manager, Toyota Motor Corporation
- Head of E-commerce, Universal Music
- Manager E-commerce, Virgin Australia
- Digital Marketing Manager, Virgin Money
- Digital Marketing Manager, Virtus Health
- Country Manager, Australia & New Zealand, Vistaprint
- E-commerce Manager, Webster Holdings (Marcs, David Lawrence, Jigsaw)
- Digital Marketing Manager, Woolworths
- General Manager Corporate Marketing, Woolworths
- Online Marketing Manager, Woolworths
- Online Marketing Manager, Woolworths Liquor
- Online Marketing Manager, Yellow Brick Road Wealth Management
Venue
Dockside
- The venue is located on balcony level (one level above ground level) of Cockle Bay Wharf
- 5-minute walk from Sydney Convention & Exhibition Centre & IMAX Theatre Complex
- 5-minute walk from three 4.5 star hotels and Harbourside Shopping Centre
- 10-minute walk from Sydney CBD and Queen Victoria Building
- 2-minute walk from Darling Park Offices (via undercover walk way connecting to Cockle Bay Wharf)
- Adjacent to Pyrmont Bridge (city end)
- 2-minute walk from the Cockle Bay Wharf Marina for water taxi
- 5-minute walk to three parking stations
- Taxi drop off points on Wheat Road and 201 Sussex Street
Cost details
This event is free to attend, but is by invitation-only and is for senior client-side marketers.
Inquiries
To attend Digital Cream, you'll need to be a senior marketer from a brand, e-tailer, publisher, public sector etc to qualify for free attendance.
For delegate inquiries, please contact Peter Lines at peter.lines@econsultancy.com or call 02 8233 9230
Or for information about the opportunities available as a Digital Cream sponsor please contact au.commercial@econsultancy.com
