|Date||April 12 2011 (3:45pm – 5:30pm)|
|Venue||Peter House, Manchester, United Kingdom|
|Duration||About 2 hours|
About the event
Speakers' and panelists' profiles
Christian comes from the world of branded content specifically in the field of Sports and Entertainment. As Head of Branded Content at The Premiere Group (part of the WPP network) he created original content and delivered it across multiple platforms and territories measured against business objectives. Projects included Manchester Utd – Vodafone, World Series Racing – Dubai, The Mobo Awards - MasterCard and Williams F1 – Budweiser.
With the shift in media consumption Christian moved towards more interactive solutions powered by more accurate insight and co-founded Interaction London in 2007. By developing a proprietary methodology in partnership with the London School of Economics and Political Science, Interaction London analyses data gathered through social media participation and delivers insights, which drive the business. Clients include, Microsoft, Direct Debit, Thistle Hotels, BAA, Land Rover / Range Rover, Nokia, Orange, Audi and the BBC amongst others. Christian is a Visiting Research Fellow at the London School of Economics and Political Science looking at the statistical correlation between recommendations as defined by the Net Promoter Score and recommendations within Facebook.
For any enquiries, please contact firstname.lastname@example.org or call 020 7269 1470.