|Date||November 11 2010 (8:30am – 10:15am)|
|Venue||3 Albion Place, Leeds, United Kingdom|
|Duration||About 2 hours|
About the event
Social media offers much more than an opportunity to ‘reach new audiences’. It offers powerful new efficiencies, better fit marketing, products and services your customers demand and care about – and new business models.
It can’t be layered on to your current strategies. Better-than-ever-connection with stakeholders (customers; potential customers; suppliers; employees; and anyone who cares about achieving what you have set out to achieve) places social media at the heart of what you do.
It creates disruption and opportunity in equal measure. This breakfast briefing will identify who is taking advantage – and how you can, too.
Areas for discussion include:
Location Based Services: 90:10 Group has researched the impact of LBS in social media. We’ll answer which brands are having success with FourSquare, Yelp and Gowalla and whether there is scale for LBS to matter to enough of your customers in the UK and beyond.
How innovation must shift from making better messages to making better things:
We’ll address how using the tools and techniques of social media delivers the ROI of better things, more fit for those they are intended for and how those better things come pre-loaded with the peer-to-peer power of the advocates who helped make them.
Bringing people together to share ideas and inspire creativity is nothing new. The scale and affordability delivered through social media is. What does this mean for everything from Marcomms planning to customer service, New Product Development to sales?
Innovation in the org:
Those who take a few steps into social media soon discover that old silos and ways of organising fail. What is CRM is PR is Customer Service is NPD and R&D.
We’ll make the case for change in the way organisations should organise and how they should now define their role as platform organisations.
Based on the forthcoming book: Platform thinking: How social media changes the organisation of business and the business of organisation.
All of this will be supported with case studies and data to take us from the theory to the practice.
Speakers' and panelists' profiles
David Cushman is MD of the social media business consultancy 90:10 Group. Based in Holborn, London and with offices throughout Europe, 90:10 uses the tools and techniques of social media to drive business efficiencies.
David is also author of The Power of the Network and of the forthcoming Platform Thinking: How the web changes the organisation of business and the business of organisation.
He blogs at FasterFuture.blogspot.com and tweets as @davidcushman
Before 90:10 he was Director of Social Media at BrandoSocial (a Cossette Group business) and previous to that spent 20 years in print, radio, digital and mobile at emap/Bauer where he served as Director of Digital Development.