11 May 2010 16:56pm
I wonder if someone can clarify a point for me - I have been told that we should be generating a balance of links in terms of relevance i.e. from sites that are very relevant through to sites that are not very relevant in order to ensure that our back links look 'natural' to the search engines.
Is this good advice or a way of our agency covering up shoddy link building techniques?
Any advice would be much appreciated.
Sales Director at Koozai
13 May 2010 15:40pm
Links don’t just improve your profile in the search engines; they also
provide another way for people searching other sites to find you, thus increasing referring traffic.
The strength of links is determined by the weighting or authority of the
site linking back, so it’s not simply a question of being ‘the more the
merrier’. Certain links, for example those from local authorities or the big nationals are worth their weight in gold.
Going back to relevancy, this is certianly a factor to bear in mind. If you obtain links from authority sites within your industry, the link will provide a great deal od benefit in helping you increase your own rankings, provided the correct anchor text is used to link to your site.
If your site is of value and contains good content however people will link to it naturally, as this acts as link bait. Potentially consider a business blog, as the search engines love blogs due to the regular content updates.
I hope this helps.
Managing Director at Red Evolution (Aberdeen) Ltd
15 May 2010 22:24pm
When looking for link targets ask yourself this question. If search engines didn't exist would I want this link. It's a simple rule of thumb that works remarkably well.
Whoever told you that you 'need' links from unrelated sites to make you link profile look natural is talking nonsense.
Freelance SEO Consultant at Justin March
17 May 2010 09:04am
There is some discussion as to how much relevancy actually matters, Matt Cutts Head of Anti Spam at Google says that it does but its difficult to know for sure. Best advice is to follow what David and Rob have outlined above.
17 May 2010 09:11am
Justin's right, there is a lot of discussion around this subject. I think there's dubiety because link spammers get results by creating hundreds or even thousands of spammy unrelated links and they get results.
The question you have to ask yourself is do you want to go down that route with all its inherent risks.
17 May 2010 09:40am
Leaving the hundreds of links spam to one side the discussions I have seen concern a situation where (in theory with all other things being equal), Link A (from a site that is relevant) is the same value as Link B (from a site which is not).
My feeling is that this is possibly the case at present but may not ultimately be true moving forward.
Would never go for link Spam full stop and would (as perviously stated) follow the above advice at least in the first instance.
Also important to note that not all links from irellevant sites are spam.
18 May 2010 14:24pm
Thanks all, This is really helpful!
Director at ?
18 May 2010 17:16pm
You will hear all sorts. But if you wish to be super sceptical then I would always try and get some links from themed sites. The reason being that whilst there may be no overriding evidence/proof that theming of links takes place Google have the habit of introducing new algo factors when they see fit.
There are many patents and things that google have looked into (for example and old one is "Hilltop") that tell you where they may be heading.
So to future proof yourself think about what they might do next. Relying on one type of link or SEO method is foolish, as when it all changes you have to play catchup. When the masses start doing it then you need to be wary of getting caught up with the crowd.
So in summary, try harder to get some themed link.
Internet Marketing at BrainShakers Interactive
01 June 2010 08:15am
If you want a good
rank than its really important to get quality links from relevant sites or the
sites with high ranking. Apart from that Natural link building is a crucial
part of search engine optimization. When search engines review a website in
order to rank it, one of the aspects that are taken into account is the number
of links that are attached to the site. Each link is a vote. When a third party
links their website to your website, without any kind of intervention or
encouragement from you, this process is known as natural link building.
Managing Director at Receptional.com
02 June 2010 11:44am
Can I suggest looking at Ken McGaffin's article on the link building mindset.
He outlines 13 principles of link building, based around the idea that a small number of links from authority sites can be so-o much more valuable than a large number of links from sites that have very little authority.
Hope that's useful.
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