Recommended research
Online Video Best Practice Guide
The Online Video Best Practice Guide, updated in July 2012, is aimed at marketers and content owners who are using video as a tool for marketing and sales. The 49-page guide covers all you need to know about what's happening in online video, including best practice tips, platforms and techniques. The report is full of real, practical examples and case studies to help you with online video strategy and tactics.
SEO Best Practice: Conversion efficiency
The SEO Best Practice: Conversion Efficiency Guide is part of Econsultancy's renowned SEO Best Practice Guide and is has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
04 September 2012 13:35pm
We are looking at maybe offering our clients video as part of our web design / SEO service and wonder if we should set up a new branded site for this with a more relevent .tv domain name, or just add this new service to the existing site and maybe change the domain to .tv rather than .co.uk...or just leave the domain as is? Any thoughts much appreciated! Julian
Account Executive at Rock Kitchen Harris
04 September 2012 17:19pm
Realistically video should just be part of your digital strategy. If you split off to another website, that means you have 2 websites to host, 2 websites to update and monitor which will waste time.
Just have a clear section on your website to showcase these new services. I haven't seen many agencies using .tv for their domains.
Best of luck though with whatever route you choose to go down.
Jaz Blakeston-Petch ~ @jazybp ~
CEO at Econsultancy
18 September 2012 18:27pm
In short, I agree with Jaz. Video is just a format of content so it part of any SEO (or other) strategy so shouldn't be treated separately albeit you can emphasise your expertise in this area.