Influence Marketing Clinic

How can influence marketing take your business to the next level? Do you want to know who the key opinion-makers are in your industry – or who’s talking about your competitors?  Sign up in advance for our Influence Marketing clinic and we’ll have a customized report prepared for you which will help you understand the influence landscape for your brand, topic, and/or competitors.

We’ll walk you through our Influence Continuum™ and show you how influence can amplify any of your marketing efforts: earned, paid or owned media.

Attribution Clinic

When it comes to attribution, there's lots to be gained. A good attribution model will enable you to accurately allocate your marketing budget, calculate channel and keyword ROI and understand the influence of your brand.

However, whilst there's huge value in developing an attribution model, one size does not fit all. It needs to be created from looking at trends in your users’ behaviour as well as considering factors that vary from business to business and are often unique to you.

In this hands-on clinic, experts from DC Storm will look at attribution with your requirements in mind, helping you to develop your own attribution strategy and ultimately demonstrate how it all fits in the bigger picture.

Digital skills and your business with Econsultancy

Do you have a burning question regarding skills, resourcing and team structures for digital or multi-channel? Ever considered the difference it could make to things like acquisition, conversion and margin? Book a meeting to discuss your top skills or team structures challenge with experts at Econsultancy. Find out if you have the right skills in the right place. If you have the most effective team structure. How to go about assessing your team’s knowledge or knowledge across the business. How to hire, inspire and retain digital talent. In a 20 minute face to face session, you can get specific suggestions for your business and practical recommendations for what's next.

Creating social business success across all marketing channels: Acquiring customers, gaining insight and driving commerce

There's no denying that social marketing is here to stay and delivering tangible results for brands. But, many of today's marketers are working in silos and their social programs are run as standalone campaigns. During this 20-minute clinic our experts will take you through some of the world’s best social campaigns and how to create successful social strategies that achieve measurable results and effectively influence and integrate with other marketing channels e.g. email, advertising and more. 

We'll cover successful examples from a variety of industries, with specific results, reports and insight in order to best apply them to your business situation. We'll also explain how to create a social strategy that consists of interrelated campaigns and activities that drive long-term revenue from each and every fan. 

Bring your ideas, questions and concerns to have a fun, productive exchange to drive your social marketing program forward. Sign-up for a one-to-one clinic when you register for JUMP New York.

See How Your Program Measures Up

In working with thousands of companies over the last decade, ExactTarget understands that the success of interactive marketing programs—regardless of size— requires proficiency in four interdependent dimensions:

·         Strategy: Do all your campaigns stem from a common strategy?

·         Technology: Are you taking advantage of all your customer data?

·         Operations: Is your marketing team operating at peak efficiency?

·         Interactions: Do you seize every opportunity to engage with your customers?

To help you evaluate your skill in each of these dimensions, we invite you to a consultative session with one of ExactTarget’s experts. This interactive clinic will evaluate your current campaigns, resulting in a complete, personalized analysis of how your marketing program measures up, PLUS tips for powering your program forward.

Streamlining reporting processes across disparate data sources & Scaling creative execution across display, rich media, mobile and tablet

Clinic Session #1 - Streamlining reporting processes across disparate data sources
Organizations are over whelmed gathering data from their digital campaigns, via many different applications, technologies and third parties. Come learn how to handle these tasks more efficiently, extract and QA your data in a more rapid fashion, reduce errors and establish a system where all your digital data can be viewed and measured from one interface.

Clinic Session #2 – Scaling creative execution across display, rich media, mobile and tablet
As the number of technologies where buyers of media can deploy their various online campaigns continues to increase at a rapid pace, building great creative at scale and cost effectively, for these campaigns has become a huge industry problem. In this session, you can learn how to accomplish this and provide your internal teams operational relief without making another large financial commitment.

Thunderhead.com "The End of Multi-Channel Flirting; Time for a Real Relationship"

Relationships are the core of all business, yet the complexities of managing interactions across a growing range of digital touch points drives disjointed and interrupted experiences, making it increasingly difficult to maintain quality relationships with customers. We believe that knowing, understanding and anticipating the needs of every customer is essential to delivering a superior experience and building enduring relationships.

In this clinic, our digital marketing experts will help you to understand how building and managing customer relationships in the post-web era requires a new approach: one which goes beyond outdated models of channels and technologies and focuses on the much broader issue of customer journeys and relationships. Learn how you can get beyond delivery of siloed, channel-specific experiences and get started with your relationship-driven customer experience initiatives without significant investment or disruption to existing technology and business processes; regardless of your enterprise size, expertise, or CX maturity.