How do you begin establishing a social media strategy? This document will help you assess and understand the various ways of engaging with social media in relation to your company's overall objectives.
Analytics is an important part of helping you to understand and maximise your online marketing activity. Here, Econsultancy provides customisable templates to guide you through understanding, procuring and engaging with this difficult but valuable area.
Usability and user experience are key to ensuring that online marketing activity is successful. To help you generate higher retention and conversion rates, various templates and guides have been created by Econsultancy to assist you in this complex area.
Social media and online PR is constantly expanding and evolving. These customisable Econsultancy templates will help you get to the core of understanding and creating successful online campaigns in these areas.
Natural search (SEO) is integral to an effective online presence. To help you engage in this complex area, Econsultancy has created relevant documents to help you understand various SEO techniques and practices.
Paid Search (PPC) is an important part of search engine marketing. We've created template files and have included genuine examples of working PPC documents that should help steer you towards maximising your online marketing efforts.
Email marketing is on the rise, and these template files will allow you to rise with it. They get to the core of what you should be considering, in order to engage in successful marketing activity.
Display advertising is a powerful online medium both for direct response and brand campaigns. Here you'll find a broad selection of template files to help you from start to finish when implementing and executing a display campaign.
Affiliate marketing continues to grow - so how do you run campaigns competitively or even get started? We've created generic templates that get to the core of how you should run a successful online campaign in this area.