Contents
Overview
Everyone is interested in innovation. What's new, what's changing how things are done, what's challenging best practice. So we created our Innovation Report to capture and document all that is new and innovative in the world of digital marketing.
Also, every year we run over 30 roundtables which bring together no more than 20 leading practitioners to discuss the latest challenges, opportunities, trends and best practice across a wide range of digital marketing and ecommerce topics.
Our analysts then write these up into our briefings — an excellent source of intelligence on the latest thinking. Best of all they are free to all members!
The Innovation Report
Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.
TfM&A 2011 Keynote by Ashley Friedlein, CEO, Econsultancy - Innovation in Digital Marketing
43 slide PowerPoint presentation given by Econsultancy CEO Ashley Friedlein as a keynote speech at the Technology for Marketing & Advertising show in London, UK, 2 March 2011.
Innovation Awards 2011 Winning Entries
In 2008, we launched the industry‘s first Innovation Awards, designed to give clients, suppliers and agencies recognition for genuine innovation and success in digital marketing. For the 2011 Innovation Awards, we assembled an international judging panel from companies known for innovation, such as the BBC, Mercedes-Benz, Dell, Telefonica (O2), DuPont, BT, Net-a-Porter, Mindshare, SMAC, and Newsforce, as well as digital gurus such as Paul Boag, Sam Decker and Ian Jindal. This document provides all the winning entries as they were provided to us, minus any confidential information and supporting materials.
Mobile Experience Trends Briefing: Digital Cream London 2013
Econsultancy's Mobile Experience Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to mobile experience as highlighted by client-side digital marketers during Digital Cream 2013. The mobile experience roundtable was sponsored by IBM Tealeaf and moderated by Rob Thurner, a mobile consultant and co-founder of Burner Mobile.
Quarterly Digital Intelligence Briefing: From Content Management to Customer Experience Management
Econsultancy's latest Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The report is based on a survey which has attracted more than 1,000 respondents globally and set a record for this on-going series of reports.
Australia: SaaS Trends Briefing
This 11-page briefing, sponsored by Macquarie Telecom, is free to registered users and contains the latest market trends, developments, issues, statistics and useful resources relating to the SaaS technology landscape in Australia.
Marketing Automation Trends Briefing: Digital Cream London 2013
Econsultancy's Marketing Automation Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing automation as highlighted by client-side digital marketers during Digital Cream London 2013. The marketing automation roundtable was sponsored by Oracle Eloqua and moderated by Steven Elliott, Managing Director at MarketOne.
Australia: Digital Landscape Briefing
This 12-page briefing, sponsored by Macquarie Telecom, is free to registered users and contains the latest market trends, developments, issues, statistics and useful resources relating to the digital marketing and ecommerce landscape in Australia.
