About the course
At the start of a career in online advertising, there is a large amount of information to be processed. As a trafficker, you are expected to be able to traffic campaigns within a short space of time with limited training. It can sometimes take months until you understand all the aspects of online advertising and ad ops.
This course, run in partnership with Admonsters, offers a comprehensive overview of ad ops and will cover the essentials of online advertising, processes, metrics, pricing, ad products and targeting.
Who should attend?
Anyone working within the advertising operations field. This course is designed for advertising operations associates/traffickers who have less than a year's experience and want to understand advertising operations in more depth. This course would also benefit anyone working closely with traffickers and wanting to understand the adops processes.
How will I benefit?
You will acquire in depth understanding in ad ops. This course will provide an explanation of all the different elements of ad ops which can be overwhelming when starting in the industry. After this course, you will be able to grasp all the stages of advertising operations, from inventory management to campaign management.
What will I learn?
This training focuses on all relevant characteristics of advertising operations. The sessions will be interactive, including discussions and exercises. We will start with the essentials of online advertising, giving you an overview of the internet industry, key players and functions within ad ops. We will then focus on processes and pricing, this session will involve exercises to make sure you understand this completely. We will complete the training by discussing ad products, rich media and targeting.
The essentials of online advertising
- Recent figures about the growth of online advertising
- Key players (agencies, advertisers, publishers, etc)
- Roles in ad ops
- Staffing in ad ops
- Adops terminology
Processes, metrics and pricing
- Inventory management
- Contract terminology
- Campaign management
- Counting discrepancies
- Basic metrics
- Measuring branding
Ad products and targeting
- Ad units
- Rich media
- Video advertising
- Mobile advertising
- Key vendors
- Types of targeting (geographic, behavioral, etc)
This course is run in partnership with